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The Internet connects marketers to customers across the country and around the world. If you advertise online, remember the rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. In addition, truth-in-advertising standards apply if you sell computers, software, apps, or other products or services. The FTC also enforces the INFORM Consumers Act, which requires online marketplaces to verify the identity of high-volume third-party sellers on their platforms and make it easier for consumers to report suspicious conduct.(Question about kids' online privacy privacy? Read about the Children's Online Privacy Protection Act.)
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Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective disclosures online.
