Tag: Online Advertising and Marketing

Displaying 1 - 20 of 383 results.

If you’re active in affiliate marketing, a summary judgment ruling by a United States District Court offers additional support for the conclusion that “Who, me?” isn’t likely to be a persuasive defense to allegations of deception. As a result of the holding, affiliate marketing...
When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny?  Whatever happened to them? Let’s hope they didn’t grow up to go into advertising since current marketing methods offer lots of ways for companies to hide important...
(CORRECTED)A U.S. district court has ruled that LeadClick Media, an affiliate marketing network, and its parent company, CoreLogic, Inc., must turn over $11.9 million in ill-gotten gains they received from a deceptive marketing scheme that sold purported weight-loss products.
The Federal Trade Commission has granted summary decision against the operators of Jerk.com, a website that billed itself as “the anti-social network,” for deceiving users about the source of content on the website. The Commission found that the operators – Jerk, LLC (“Jerk”) and John Fanning –...
The FTC keeps its finger on the pulse of markets, channeling its resources to protect consumers from deceptive and unfair practices involving new technologies. A few years ago, we created the Mobile Technology Unit to help bring consumer protection into the mobile era. Staffers...
Not long ago, consumers accessed the Internet primarily through the browser on their desktop or laptop PC.  While the PC remains a fixture for many, today’s typical consumer relies on a variety of different connected devices to navigate their daily lives.  Examples include consulting...
Have you seen the ads where a popular celebrity touts DIRECTV on his own behalf and as the Painfully Awkward, Overly Paranoid, or Crazy Hairy version of himself? Applying that to a lawsuit just filed by the FTC, there’s DIRECTV – and then there’s Deceptively Advertised DIRECTV...
Company advertises discounted monthly prices, fails to tell consumers about 2-year contract obligation...
If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs; or a host of other items sold by New York-based Allstar Marketing Group. And if one...
Company pitched snuggies and other products on TV, often billing consumers without their consent
AmeriFreight, an automobile shipment broker based in Peachtree City, Georgia, has agreed to a settlement with the Federal Trade Commission that will halt the company’s allegedly deceptive practice of touting online customer reviews, while failing to disclose that the reviewers were compensated...
These operations conned thousands of consumers out of more than $120 million by deceptively marketing computer software and tech support services.
How’s this for a profile on a dating site? “Enjoys travel, long walks on the beach, fake potential dates that really are subscription solicitations, and illegal negative option programs, in violation of the Restore Online Shoppers’ Confidence Act (ROSCA).” If that’s your idea of a...
Note: Steve Baker, Director of the FTC’s Midwest Region Office, will take reporters’ questions by phone: Date: October 29, 2014 Time: 2 p.m. ETCall-in: (800) 230-1951, confirmation number 341247Call-in lines, for news media only, will open at 1:45 p.m.
(CORRECTED) At the request of the Federal Trade Commission, a federal court has shut down a company that scammed computer users by tricking them into paying hundreds of dollars for technical support services they did not need, as well as software that was otherwise available for free.

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