Tag: Online Advertising and Marketing

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The Federal Trade Commission hosted a one-day public workshop to consider the need for new guidance concerning advertising and privacy disclosures in today's online and mobile environments. The workshop addressed online disclosure challenges, including making clear and conspicuous...
The Federal Trade Commission held a series of workshops to explore how the Internet has affected journalism. The event was free and open to the public.  The workshop assembled representatives from print, online, broadcast and cable news organizations, academics, consumer advocates,...
Drip pricing is a pricing technique in which firms advertise only part of a product’s price and reveal other charges later as the customer goes through the buying process. The additional charges can be mandatory charges, such as hotel resort fees, or fees for optional upgrades and...
Archived Webcast - segment 1/4Archived Webcast - segment 2/4Archived Webcast - segment 3/4
The Federal Trade Commission will host a Town Hall meeting on May 6-7, 2008, to explore the evolving mobile commerce (M-commerce) marketplace and its implications for consumer protection policy. This Town Hall, titled “Beyond Voice: Mapping the Mobile Marketplace,” follows up on the...
At the Federal Trade Commission’s request, a federal judge has temporarily halted a Slovakia-based operation that allegedly tricked small businesses and non-profits into collectively paying millions of dollars to be listed in an online directory in which they had no interest in being listed and...
At the Federal Trade Commission’s request, a U.S. district court in Las Vegas, Nevada, has issued an injunction appointing a receiver and freezing the assets of a bogus prize-promotion scheme that was run by a repeat offender whom the agency first stopped from making deceptive telemarketing...
We asked how the FTC’s 2000 staff guidance document Dot Com Disclosures was working for you, and you said it was due for some updating.  After hosting a workshop and receiving stacks of written feedback, the FTC has issued a revised version, renaming it .com Disclosures: How to Make...
The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.
Do you like them on the screenOf your mobile phone machine?I do not like text message spam.I do not like them, Sam I am.
To Rat Pack types, "Just in Time" was a swingin' tune Dean Martin sang in the old musical "Bells Are Ringing."  It's still relevant to ringing bells, but now it's in the context of smartphones, tablets — and one of several suggestions the FTC is making to mobile platforms, app...

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