Tag: Online Advertising and Marketing

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The Federal Trade Commission staff will host a forum on March 12, 2009 to gather input for its advertising literacy initiative, which will educate and empower tweens to be better informed consumers of information. At the forum, experts on advertising and marketing to kids will...
This Act establishes requirements for those who send unsolicited commercial email. The Act bans false or misleading header information and prohibits deceptive subject lines. It also requires that unsolicited commercial email provide recipients with a method for opting out of receiving such email...
Under this Act, the Commission is empowered, among other things, to (a) prevent unfair methods of competition, and unfair or deceptive acts or practices in or affecting commerce; (b) seek monetary redress and other relief for conduct injurious to consumers; (c) prescribe trade regulation rules...
This Act provides the FTC with a number of tools to improve enforcement regarding fraudulent spam, spyware, misleading advertising, privacy and security breaches, and other consumer protection matters, particularly those with an international dimension. Among other things, the Act allows increased...
The Federal Trade Commission held a series of workshops to explore how the Internet has affected journalism. The event was free and open to the public. The workshop assembled representatives from print, online, broadcast and cable news organizations, academics, consumer advocates,...
The Federal Trade Commission held a series of workshops to explore how the Internet has affected journalism. The event was free and open to the public. The workshop assembled representatives from print, online, broadcast and cable news organizations, academics, consumer advocates,...
When users type something into a search engine and hit enter, what shows up on the screen next?  Is it the natural result of their search or is it advertising?  If they get natural results and ads, is it clear to consumers which is which?  Following up on efforts to update guidance...

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