Tag: Online Advertising and Marketing

Displaying 181 - 200 of 379 results.

It can take a lot of shoe leather to investigate housing options for older relatives.  So entrepreneurs have stepped in to help make those transitions easier.  But according to the FTC, two unrelated businesses that offered free online placement services for people looking for long-...
Coleadium, Inc.  The corporate name sounds like tropical foliage or a precious metal on the Periodic Table of Elements.  But the moniker more familiar in the world of affiliate marketing networks — Ads4Dough — puts the FTC’s law enforcement action into perspective.
Are you in the mobile app business?  If so, you’re probably considering some important questions, like what to tell users about your app, what information to collect from users, and what to do with any information you collect.  Whether you work for a tech giant or are striking out on...
After two weeks of talk about track, the trending topic is tracking, including the FTC’s $22.5 million settlement with Google for violating an earlier order.  Google told users of the Safari browser it wouldn’t place tracking cookies or serve them targeted ads, but the FTC charged...
There’s been a lot of talk about breaking records these past few weeks.  But here’s one you won’t see on the sports pages:  the FTC’s $22.5 million settlement with Google, the largest civil penalty ever against a single defendant.  The penalty stems from FTC charges that Google didn’...
Last year, U.S. pet owners spent over $50 billion on their pets.  That’s a lot of puppy chow, chew toys, and rhinestone collars.  But it also reflects significant expenditures for pet health products and services, including veterinary office visits and medicines.  In fact, in 2011...
If you’ve been following the ongoing story of the FTC’s law enforcement action stemming from Neovi, Inc.'s Qchex check-writing system, the Court’s recent contempt ruling will make for interesting reading.  If those names aren’t familiar to you — and you have clients in the payments...
In the spirit of yesterday’s superhero-themed post, Spiderman fans have insisted on equal time.  Lucky for us, today's congressional testimony urging reauthorization of the US SAFE WEB Act gives us just the segue we needed.
Unless you’re playing Scrabble and use QI or ZA on a triple letter square, two-letter words usually don’t count for much.  A consumer perception study released by the FTC suggests that two common two-letter words often used in ads may not have the effect of qualifying product claims...
The lawsuit against data broker Spokeo is the FTC’s first Fair Credit Reporting Act case addressing the collection of online info — including data from social networking sites — when used in the context of employment screening.  But that’s not the only way the Spokeo settlement...
We've done a little renovating around the BCP Business Center.  Nothing major like adding a rumpus room or finishing the basement.  Just a few updates in response to your suggestions.
It's on now:  the FTC's national workshop In Short:  Advertising & Privacy Disclosures in a Digital World.  How can you get involved?
In Short: Advertising and Privacy Disclosures in a Digital World — an FTC workshop to discuss guidance on disclosures in the online and mobile world — is set for May 30, 2012.  This is the latest development in the ongoing conversation about revising the FTC’s 2000 guidance...
Drip pricing: It may sound like something involving faulty plumbing fixtures, but it's the practice of advertising only part of a product’s price up front and then revealing other charges as the shopper goes through the buying process. On May 21, 2012, the FTC is sponsoring a...
The terms of FTC law enforcement actions apply just to the company in question and the proposed settlement with social network Myspace for alleged privacy-related glitches is no exception. But how should other businesses respond?

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