Tag: Health Claims

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No, not those unpleasant former colleagues, but the resurgent bane of the business traveler:  bedbugs.Bedbugs are coming out of the woodwork — followed closely by opportunists peddling iffy products aimed at on-the-go professionals.  Although bedbugs don't carry disease, their bites...
Consumers have found their voice.  And last year they raised it more than 1.3 million times to complain about identity theft, fraud, and products that didn’t live up to the advertising hype.
Break out the bubbly and raise a toast:  It's National Consumer Protection Week.  NCPW is an annual campaign sponsored by the FTC and nearly 30 other federal agencies, consumer groups, and advocacy organizations, in conjunction with state, county, and local government offices that are...
To most people, Plano is a pleasant city north of Dallas.  But if you have clients in the optical industry — or hang out in goth circles on the weekend — "plano" refers to a contact lens worn for cosmetic effect, not vision correction.  Even if you just wear contacts yourself, you...
When visiting an unfamiliar city, it helps to have a tour guide – a knowledgeable local to walk alongside you to point out the notable sights.
In addition to allegations about Activia Yogurt, the FTC’s recent settlement with Dannon Corporation challenged health claims for DanActive, a probiotic dairy drink advertised to reduce the likelihood of getting colds or flu.
If you or your clients make health claims in advertising, the FTC’s settlement with Dannon Corporation for allegedly false and deceptive representations about Activia Yogurt and DanActive is a must-read.  The FTC worked closely with 39 state Attorneys General, who announced a...
As part of its ongoing probe of questionable claims involving kids’ health, the FTC announced a $2.1 million settlement with major dietary supplement marketers for allegedly deceptive claims that their products promote healthy brain and eye development in children.
The Federal Trade Commission today sent warning letters to four marketers of caffeinated alcohol drinks.  Citing incidents “suggesting that alcohol containing added caffeine presents unusual risks to health and safety,” the FTC letters warned that marketing of such beverages may constitute an...
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that Mark Dreher, Ph.D. – who was Vice President of Science and Regulatory Affairs of POM Wonderful LLC from approximately August 2005 to May 2009 – made false and unsubstantiated claims that...
Short-sighted thinking like that has landed a lot of businesses in hot water with law enforcers.  They forget that the reach of federal and state consumer protection statutes can be expansive.  Under appropriate circumstances, payment processors – as well businesses handling ad copy,...
For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First Circuit, the companies, their corporate officers, and related entities lacked scientific...
In the holiday classic "Miracle on 34th Street," optimists and skeptics debated the existence of Kris Kringle. Nobody would liken effective advertising self-regulation to Santa Claus, but the National Advertising Division of the Council of Better Business Bureaus (NAD) – located on...
As part of its ongoing efforts to uncover over-hyped health claims in food advertising, the Federal Trade Commission has issued an administrative complaint charging the makers of POM Wonderful 100% Pomegranate Juice and POMx supplements with making false and unsubstantiated claims that their...
Many smaller companies want to extend health benefits to employees, but are concerned about keeping the price affordable.  For people who own their own business or are looking for work, cost-effective coverage can be tough to find.  If you’re in the market for health insurance, make...

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