Tag: Health Claims

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Some sports fans spend Saturdays on the field.  For the rest of us, raising a Big Foam Finger is exertion enough.  But we’ve all read stories about the dangers that head injuries pose to participants in contact sports.  That’s why the FTC is continuing to raise concerns about possibly...
Following a public comment period, the Federal Trade Commission finalized an order settling charges that mouthguard marketer Brain-Pad, Inc.
Bulk up while partying down.  At least, that’s the message FTC staff was concerned consumers might take from ads for Devotion Vodka.  According to the staff, the beverage was advertised to contain a significant amount of protein and to help build muscle mass — with the additional...
It can take a lot of shoe leather to investigate housing options for older relatives.  So entrepreneurs have stepped in to help make those transitions easier.  But according to the FTC, two unrelated businesses that offered free online placement services for people looking for long-...
No one is going to amend the nursery rhyme, but if you market products aimed at fighting bed bugs or head lice and are itching to keep your promotions in line with the law, two FTC lawsuits merit your attention.  Even if bugs aren’t your bag, the cases are a reminder of the need to...
Coleadium, Inc.  The corporate name sounds like tropical foliage or a precious metal on the Periodic Table of Elements.  But the moniker more familiar in the world of affiliate marketing networks — Ads4Dough — puts the FTC’s law enforcement action into perspective.
The Federal Trade Commission filed deceptive advertising charges against two marketers of remedies for bed bug infestations, who allegedly failed to back up overhyped claims that they could prevent and eliminate infestations using natural ingredients, such as cinnamon and cedar oil. One marketer...
The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers.  But what does it say to businesses?
If you haven’t heard of the Ab Circle Pro, you need to spend more time in your recliner.  Between the infomercial blitz, the online presence, and a retail campaign that promoted the product with a prominent “As Seen on TV” logo, ads were everywhere.  The marketers claimed that using...
As part of its ongoing efforts to stop over-hyped health claims, the Federal Trade Commission has filed deceptive advertising charges against the marketers of the Ab Circle Pro – an abdominal exercise device – who promised consumers that exercising on the device for just three minutes a day would...
Whether you’re a full-pads athlete or a quarterback of the Monday morning variety, you’ve read reports about sports-related concussions.  But before marketing a product advertised to reduce the risk of those injuries, businesses should take a careful look at the FTC’s settlement with...
Last year, U.S. pet owners spent over $50 billion on their pets.  That’s a lot of puppy chow, chew toys, and rhinestone collars.  But it also reflects significant expenditures for pet health products and services, including veterinary office visits and medicines.  In fact, in 2011...

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