Tag: Environmental Marketing

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The Federal Trade Commission has charged that Volkswagen Group of America, Inc. deceived consumers with the advertising campaign it used to promote its supposedly “clean diesel” VWs and Audis, which Volkswagen fitted with illegal emission defeat devices designed to mask high emissions during...
Volkswagen Group of America spent multi-millions positioning its “clean diesel” technology as an environmentally conscious choice for car buyers – and sales of more than 550,000 so-called clean diesel vehicles suggest it was a persuasive pitch. But as a just-filed FTC lawsuit alleges...
Starting today, the Federal Trade Commission is mailing 2,172 partial refund checks totaling nearly $210,000 to consumers who bought Nano-UV “disinfectant” devices from a company called Zadro Health Solutions, Inc. These are legitimate refund checks that must be cashed within 60 days of the date...
British blues rockers Ten Year After had a hit back in the day with “Hear Me Calling.” We doubt they were thinking of the FTC’s ten-year regulatory review schedule – OK, they weren’t – but it’s likely at least one of the four rules up for review this year affects your business. Can...
Maybe “a rose by any other name would smell as sweet,” but deceptively describing rayon clothing as bamboo isn’t so sweet – and violates the FTC’s Textile Rules. In addition to civil penalties totaling $1.3 million, settlements with Bed Bath & Beyond, Nordstrom, J.C. Penney...
Following a public comment period, the Federal Trade Commission has approved a final consent order with Nice-Pak Products, Inc., requiring it to stop advertising moist toilet tissue and cloth as flushable or safe for sewer or septic systems unless it can substantiate those claims.
If your clients make environmental claims, you'll want to tell them about the FTC's decision in the ECM BioFilms case. Among other things, the Commission opinion affirmed three key findings made by the Administrative Law Judge:
The Federal Trade Commission today announced its Opinion and Final Order against Ohio-based ECM BioFilms, Inc., finding that the company acted deceptively by making false and unsubstantiated environmental claims about its product, a chemical additive that supposedly would make treated plastics...
You don’t need to go to a water park to see performing seals. You can spot them on websites where they perform the function of conveying information about the purported environmental benefits of products. But do the groups offering those seals – and the companies that display them –...
El personal de la Comisión Federal de Comercio (FTC, por su sigla en inglés) ha enviado cartas de advertencia a cinco proveedores de sellos de certificación medioambiental y a 32 negocios que están usando dichos sellos, para alertarlos sobre las preocupaciones d
The staff of the Federal Trade Commission has sent warning letters to five providers of environmental certification seals and 28 businesses using those seals, alerting them to the agency’s concerns that the seals could be considered deceptive and may not comply
A royal flush? More like a royal pain for consumers who trusted claims that moist flushable wipes manufactured by trade supplier Nice-Pak were safe for home plumbing systems. According to an FTC complaint, the wipes were made of a non-woven fabric that didn’t break down as quickly and...

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