Tag: Environmental Marketing

Displaying 101 - 120 of 172 results.

A recent comment the FTC filed with the Marine Stewardship Council about the Council’s certification program for fisheries offers a line on the importance of consumer perception when issuing environmental seals and certifications.
The Federal Trade Commission, in response to a request for public comment from the Marine Stewardship Council, submitted a comment explaining factors the MSC should consider to ensure that its “Certified Sustainable Seafood” label complies with the FTC Act and the agency’s Environmental Marketing...
The Federal Trade Commission is planning to host a public workshop on April 30, 2008, to examine developments in green packaging claims and consumer perception of such claims. This workshop is one component of the Commission’s regulatory review of the Guides for the Use of...
The Federal Trade Commission is planning to host a public workshop on July 15, 2008, to examine developments in green building and textiles claims and consumer perception of such claims. This workshop is one component of the Commission’s regulatory review of the Guides for the Use of...
The FTC just accepted final settlements with two of the largest paint manufacturers in the country — Sherwin-Williams and PPG Architectural Finishes.  The complaints charged that the companies made deceptive “zero VOC” claims for their Dutch Boy Refresh and Pure Performance brands. ...
It’s the time of year when some people are crooning “Baby, it’s cold outside.”  Whether it’s winter or summer, proper insulation can keep things comfortable.  But how are consumers supposed to make heads or tails of competing claims when buying insulation?  That’s where the R-value...
A federal court ordered a home insulation marketer to pay a $350,000 civil penalty for making deceptive and unsubstantiated claims about his products’ insulation capabilities.  On the Federal Trade Commission’s behalf, the U.S. Department of Justice won the order on the merits of the case without...
Bamboo:  It’s not just for tiki huts anymore.  Consumers are seeing more items, especially clothing and textiles, labeled or advertised as “bamboo.”  But according to FTC lawsuits, Amazon.com, Leon Max, Macy’s, and Sears claimed that products were made of bamboo when they were really...

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