Tag: Children

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No one is going to amend the nursery rhyme, but if you market products aimed at fighting bed bugs or head lice and are itching to keep your promotions in line with the law, two FTC lawsuits merit your attention.  Even if bugs aren’t your bag, the cases are a reminder of the need to...
Tell people your baby is adorable and no doubt you have the photos to back it up.  But market a product called “Your Baby Can Read!” and you better have real proof.  According to a lawsuit filed by the FTC, ads for the “Your Baby Can Read!” program made false and deceptive claims that...
As part of its ongoing efforts to stop over-hyped advertising claims, the Federal Trade Commission has filed false advertising charges against the marketers of Your Baby Can Read! – a program that was widely touted in infomercials and on the Internet.  The program uses videos, flash cards, and pop-...
As back-to-school time approaches, children may be thinking about meeting up with friends to share stories about their summer adventures.  But when it comes to personal information, parents and kids need to be careful about sharing too much.  These days the casual use of sensitive...
Whether you’re a full-pads athlete or a quarterback of the Monday morning variety, you’ve read reports about sports-related concussions.  But before marketing a product advertised to reduce the risk of those injuries, businesses should take a careful look at the FTC’s settlement with...
Does the IRS have a Form 1039?  Do drivers ever get their kicks on Route 67?  And does 3.14158 ever feel unappreciated because pi gets all the attention?Most attorneys and business executives are familiar with Section 5 of the FTC Act, which outlaws unfair or deceptive trade practices...
The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits...
Are there hotter topics these days than data security and kids’ privacy?  An FTC law enforcement settlement with the social networking site RockYou ticks both of those topical boxes and challenges a course of conduct the FTC says made it easier for hackers to access the personal...
For some, a discussion of childhood and technology brings back fond memories of Easy Bake Ovens and Rock ‘Em Sock ‘Em Robots. But like their parents, these kids today (Didn’t we swear we’d never use the phrase "these kids today"?) are embracing the opportunities presented by...
When the FTC conducts an investigation to see if a company has violated the law, it’s important that the process is efficient and not unduly burdensome on those involved.  The FTC’s Rules of Practice lay out the procedures the Commission follows.
The Federal Trade Commission is seeking public comments on a proposal to require information from alcoholic beverage manufacturers for a follow-up study of the self-regulatory efforts of the alcoholic beverage industry.  The information collected will be used in the FTC’s fourth major report on the...
In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a midnight lawful Pondering practices, good and awful, Reading through the U.S. Code For dos...
Following what’s going on with the Interagency Working Group on Food Marketed to Children?  Then you’ll want to read the FTC’s testimony yesterday at a joint hearing held by the House Energy and Commerce Committee’s Subcommittee on Health and Subcommittee on Commerce, Manufacturing,...
The Children’s Online Privacy Protection Rule took effect more than a decade ago — a lifetime in tech years. That’s why the FTC asked for feedback on whether developments in the online world warranted changes to the Rule.
Launching this year’s We Don’t Serve Teens campaign, the FTC and a coalition of private and public groups have materials available for businesses, parents, and others that support the legal drinking age of 21. If you’re an alcohol retailer — or have clients in the industry — you know...
It used to be that the biggest issues at back-to-school time were finding everything on the school supplies list and remembering who likes the crusts cut off the brown bag PB&J.  But nowadays, responsible adults need to consider the risks if children’s personal information — like...
There are some combinations that raise immediate compliance issues for responsible businesses — and kids’ privacy and mobile applications are among them.   A settlement announced by the FTC — the agency’s first involving a mobile app — sends the important message that consumer...

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