Tag: Advertising and Marketing

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The online ads offer consumers a “risk-free trial” of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive or unfair? Let us count the ways.
Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case. The lesson: If you launch a crowdfunding campaign, keep your promises.
The Federal Trade Commission highlighted to Congress its multi-faceted approach to protecting consumers from unwanted telemarketing calls and illegal robocalls (prerecorded phone messages) in testimony today before the U.S. Senate Special Committee on Aging.
Following a public comment period, the Federal Trade Commission approved final consent orders with two car title lenders that the FTC alleged failed to disclose important conditions and financing information about their title loans.
Look at those lists of the most admired companies in America and what do you notice about them? Great products, for sure. But many also enjoy stellar reputations for service after the sale. When a buyer is confident you’ll stand by your product, you’ve probably created a customer for...
Homeopathy has been around for centuries. But what was once a niche product formulated for an individual user has grown into a multibillion-dollar over-the-counter marketplace. Just what is homeopathy? How are homeopathic products advertised? And how does the FTC Act apply to ad...
FTC invites public to submit research, discussion topics, and requests to participate as panelists.
Following a public comment period, the Federal Trade Commission has approved final consent orders involving two auto dealers that deceptively advertised the sale, financing and leasing of their vehicles.
After the FTC revised its Endorsement Guides in 2009, we followed up with What People are Asking, an informal staff publication to answer questions that were on advertisers’ minds. More than five years have passed – a lifetime in blog years – but the legal principles remain the same...

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