Tag: Advertising and Marketing

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Federal Trade Commission Decisions, Volume 115, Page 572
Federal Trade Commission Decisions, Volume 114, Page 514
Federal Trade Commission Decisions, Volume 114, Page 514
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that cosmetics company L’Oréal USA, Inc. made deceptive advertising claims about its Lancôme Génifique and L’Oréal Paris Youth Code skincare products.
If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure has to be clear and conspicuous. That shouldn’t be news to any advertiser and certainly not to the 60+ companies – including 20 of the 100 biggest advertisers in the U.S. – that...
After reviewing numerous national television and print advertisements, staff of the Federal Trade Commission has sent warning letters to more than 60 companies – including 20 of the 100 largest advertisers in the country – that failed to make adequate disclosures in their television and print ads...
History buffs – and fans of the series “Deadwood” – know that promises of riches lured many prospectors west. Now imagine if the general store in Deadwood advertised state-of-the-art shovels, pans, and pick axes necessary for mining, but never delivered the gear or delivered it long...
The Textile Fiber Rule requires that certain textiles sold in the United States carry labels disclosing the generic names and percentages by weight of the constituent fibers in the product, the manufacturer or marketer name, and the country where the product was processed or...
An online high school that bypasses the pep rallies, proms, and the principal’s office? Under the right circumstances, that might be an innovation in education. But what if it skips the classes and coursework while falsely promising a valid sheepskin from an accredited institution...
The Federal Trade Commission, through an administrator, is mailing 449,044 claim forms to consumers who may have lost money after buying LeanSpa, a supplement whose marketers allegedly made deceptive weight loss claims. The claim forms are intended to help determine which consumers are eligible...
Some things you can do in 3 minutes: Drink a glass of water. Send a short email. Feed the dog. According to ICON Health and Fitness, in just 3 short minutes a day, consumers could drop pounds, inches, and clothing sizes by using its Pro-Form ab GLIDER line of exercise equipment...
ICON Health & Fitness, Inc. (ICON) and its related entities have agreed to pay $3 million in civil penalties to settle FTC charges that the companies violated the Commission’s 1997 consent order by advertising that use of their exercise equipment for just three minutes a day would result in...
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that personal care company Lornamead, Inc. deceived consumers with exaggerated claims that its “Lice Shield” shampoo, stick, and spray products will prevent or reduce the risk of getting...
Companies that sign settlements with the FTC need to know that those documents contain consumer protection provisions enforceable in court.  That’s the message of a motion for contempt just filed against Bayer Corporation by the Department of Justice and the U.S. Attorney’s Office...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) ha frenado dos estafas de atención de la salud que fueron diseñadas para engañar a los consumidores y lograr que pagaran por tarjetas de “descuento” falsas, que de acuerdo a lo que los estafadores declararon falsamente, les ofrecerían...

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