Tag: Advertising and Marketing

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Nissan North America, Inc., and an advertising agency that designed television ads for the mid-sized Nissan Frontier pickup truck have agreed to settle Federal Trade Commission charges of deceptive advertising for a 30-second ad showing a Frontier pushing a dune buggy up a steep hill, something...
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...
What do dirty diapers and deceptive ads have in common?  (We’ll pause a moment so you can add your own punch line.)  Now that’s out of the way, the action against Portland-based Down to Earth Designs – consumers know them as gDiapers – is the FTC's latest effort to ensure the...
Update (3/27/14): Apple will notify people about how to get refunds by April 15. The settlement requires Apple to provide full refunds for in-app charges made by kids without parental permission.
The Federal Trade Commission announced today that nine auto dealers agreed to settle deceptive advertising charges, and the agency is taking action against a 10th dealer, in a nationwide sweep focusing on the sale, financing, and leasing of motor vehicles.
Hoy, la Comisión Federal de Comercio (FTC, por su sigla en inglés) anunció que en el marco de una redada que abarca toda la nación y que se centra en la venta, financiación y leasing de vehículos automotores, nueve concesionarios de carros aceptaron resolver los cargos por incurrir en publicidad...
In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about sales, financing, and leasing.  If you have clients in the auto industry, the lessons...
Who: Mary Engle, Division of Ad PracticesWhen: Wed., Jan. 8, 2014Time: 12:30-1:30pm ETHashtag: #AskFTCAccount: @FTC Please join FTC staff in discussing its recent sweep against deceptive claims made by national marketers of fad weight-loss products, learn about our new 'Gut Check'...
Sprinkle it on food.  Slather it on skin.  Place drops under the tongue.  Regardless of how consumers use your product, if you make weight loss claims, here’s a New Year’s resolution to consider:  Make sure you have sound science to support what you say.  That’s just one message...
Back in the day, consumers looking for a personalized product had to settle for a monogrammed hanky.  GeneLink, Inc.
UPDATEDThe Federal Trade Commission today announced a law enforcement initiative stopping national marketers that used deceptive advertising claims to peddle fad weight- loss products, from food additives and skin cream to dietary supplements.
The Federal Trade Commission, the nation’s consumer protection agency, has updated guidance for publishers and broadcasters on how to spot phony weight-loss claims when screening ads for publication.
Two marketers of genetically customized nutritional supplements have agreed to settle Federal Trade Commission charges of deceptive advertising for claims that their personalized nutritional supplements treat diabetes, heart disease, arthritis, insomnia, and other ailments.  The proposed...

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