Tag: Advertising and Marketing

Displaying 241 - 260 of 1543 results.

With a product name like “Your Baby Can Read!” – exclamation point in the original – it didn’t take long for consumers to figure out what the marketers were promising.  The company’s massive ad campaign featured 14-month-olds mastering vocabulary flashcards, two-year-olds reading...
Your Baby Can Read creator, Dr. Robert Titzer, and his company, Infant Learning, Inc. d/b/a The Infant Learning Company have settled charges that they made baseless claims about the effectiveness of the Your Baby Can Read program and misrepresented that scientific studies proved the claims.
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that supplement marketers i-Health, Inc. and Martek Biosciences made deceptive claims while advertising their BrainStrong Adult dietary supplement.
For some athletes and fans, September is the equivalent of the start of the sports “new year.” From the FTC’s perspective, it’s a good time to remind retailers that they need appropriate proof to support concussion protection claims for athletic mouthguards. That’s why FTC staff has...
Staff of the Federal Trade Commission has sent letters to five major retailers, alerting them to concerns about whether there is adequate substantiation for concussion-protection claims made for athletic mouthguards sold on their web sites.
"A-B-C. Always be closing.""As you all know, first prize is a Cadillac El Dorado. Second prize is a set of steak knives. Third prize is you're fired.""These are the new leads. The Glengarry leads. To you, they're gold. But you don't get them. Why? Because they're for closers...
A federal district judge in Atlanta is expected to provide a ruling in the coming week in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court...
At the request of the Federal Trade Commission, a federal court has halted, pending litigation, an Oklahoma City-based operation that allegedly bilked hundreds of thousands of dollars from small businesses, doctors’ offices, retirement homes, and religious schools throughout the country by...
The Federal Trade Commission today released a staff report stating that compliance by real estate advertisers with federal credit advertising laws in major newspapers in 42 cities has risen to 90 percent, up from 86 percent in early 1984, as a result of a continuing FTC effort. Since January 1983...
The final defendant charged by the Federal Trade Commission in a business opportunity scheme that he falsely claimed would enable consumers to earn a significant income by affiliate marketing with websites of well-known companies such as Prada, Sony, Louis Vuitton, and Verizon has agreed to settle.
Whether by click, tap, swipe, or scan, apps now offer a variety of beneficial services that can enhance consumers’ shopping experience.  These services help consumers compare prices in-store, load the latest deals, and make purchases – all from the convenience of their phone. To...
At the Federal Trade Commission’s request, a federal court has imposed a $26.9 million judgment against the operator of a phony work-at home scheme who lied about his financial assets in an effort to hide them from the FTC when he agreed to settle with the agency in 2010.
In 1995, the FTC built the Telemarketing Sales Rule from the ground up. Since then, we’ve done some remodeling – for example, including the provision to outlaw most robocalls.

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