Tag: Advertising and Marketing

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The Federal Trade Commission will host a workshop on Monday, September 21, in Washington, DC, to examine advertising for OTC homeopathic products. The event is free and open to the public, and more details can be found in the press release announcing it.
A West Virginia auto dealer, Ramey Motors Inc., has agreed to pay a $80,000 civil penalty to settle a Federal Trade Commission lawsuit brought in 2014.
The California-based marketers of a software application for mobile devices and personal computers have agreed to stop making deceptive claims that their “Ultimeyes” app can improve users’ vision in order to settle FTC charges. Under the terms of a proposed settlement with the FTC, Carrot...
Baseball lore has it that Hall of Famer Ted Williams’ eyesight was so acute he could see the seams on a fastball. Developers of an app called Ultimeyes claimed that using their product “gives baseball players superhuman vision.” For some of us though, a daily task like reading a menu...
You don’t need to go to a water park to see performing seals. You can spot them on websites where they perform the function of conveying information about the purported environmental benefits of products. But do the groups offering those seals – and the companies that display them –...
El personal de la Comisión Federal de Comercio (FTC, por su sigla en inglés) ha enviado cartas de advertencia a cinco proveedores de sellos de certificación medioambiental y a 32 negocios que están usando dichos sellos, para alertarlos sobre las preocupaciones
When the conversation turns to health, the word “homeopathy” often pops up. But what is homeopathy? What does the consumer marketplace look like? And how does the FTC’s long-standing substantiation doctrine apply to claims for OTC products advertised as homeopathic? That's the topic...
The Federal Trade Commission today posted the agenda for its upcoming workshop to examine advertising for over-the-counter (OTC) homeopathic products. The event is on Monday, September 21, 2015 in Washington, DC, and is free and open to the public. It will be held at the FTC’s Constitution Center...
The staff of the Federal Trade Commission has sent warning letters to five providers of environmental certification seals and 28 businesses using those seals, alerting them to the agency’s concerns that the seals could be considered deceptive and may not comply
If there’s a material connection between a marketer and an endorser, disclose it. That’s been the FTC standard for decades and it didn't change when marketing moved to social media. The FTC’s proposed settlement with online entertainment network Machinima illustrates missteps that...
It’s one thing to create buzz about a product. But fail to disclose a material connection between an endorser and an advertiser and that buzz can wind up stinging you. That’s the message of an FTC lawsuit against Machinima, a top entertainment network on YouTube that specializes in...
A California-based online entertainment network has agreed to settle Federal Trade Commission charges that it engaged in deceptive advertising by paying “influencers” to post YouTube videos endorsing Microsoft’s Xbox One system and several games. The influencers paid by Machinima, Inc., failed to...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) está enviando por correo cheques de reembolso a consumidores que perdieron dinero comprando los suplementos dietarios Speak y Speak Smooth que fueron comercializados engañosamente implicando su probada eficacia para tratar los...
The Federal Trade Commission is mailing refund checks to consumers who lost money buying dietary supplements, Speak and Speak Smooth, deceptively marketed as proven effective at treating childhood speech disorders, including those associated with autism. These are legitimate checks, and the FTC...
The staff of the Federal Trade Commission has recommended that the U.S. Food and Drug Administration reconsider the framework it uses to regulate homeopathic medications because it may appear to conflict with the FTC’s advertising substantiation doctrine in ways that could harm consumers and cause...

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