Tag: Advertising and Marketing

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“Get High School Skinny!”  That was one pitch Georgia-based HealthyLife Sciences made for its Healthe Trim line of diet products.  The company’s radio ads, TV commercials, and website promised it all.  Just a couple of capsules in the morning would burn fat, boost metabolism, and...
The former CEO and co-founder of an Atlanta-based marketing operation has agreed to settle FTC charges that he deceived consumers with promises that they would “Get High School Skinny” by taking Healthe Trim supplements that supposedly burned fat, increased metabolism, and suppressed appetite....
Just as Helen of Troy has gone down in history as The Face that Launched a Thousand Ships, a seriously flawed study purporting to show that green coffee bean extract is scientifically proven to cause weight loss may be remembered as The Fake that Launched a Thousand Slips.  An FTC...
A federal district judge in Atlanta has issued an order finding that two dietary supplement marketers failed to comply with a previous court order that required them to recall purported weight-loss products that they deceptively pitched to consumers. The current order, issued on September 2,...
A Texas-based company, Applied Food Sciences, Inc. (AFS), has settled Federal Trade Commission charges that it used the results of a flawed study to make baseless weight-loss claims about its green coffee extract to retailers, who repeated those claims in marketing finished products to consumers.
The polar bears and penguins sold within kids’ apps offered in the Google Play Store may have been virtual, but the unauthorized charges Moms and Dads got stuck with were all too real.  A proposed FTC settlement will refund at least $19 million to parents whose accounts were charged...
If it were a 50s scifi movie, we’d call it “Invasion of the Serenity Snatchers” – illegal and annoying robocalls that disturb consumers’ peace and quiet. The battle continues, of course, but we’re happy to announce the winners of the FTC’s “Zapping Rachel” contest held just a few...
The Federal Trade Commission today announced the winners of its “Zapping Rachel” robocall contest held at the DEF CON 22 hacking conference in Las Vegas Aug. 7-10. Zapping Rachel marks the latest step in the FTC’s ongoing campaign to combat illegal, pre-recorded telemarketing calls known as...
With a product name like “Your Baby Can Read!” – exclamation point in the original – it didn’t take long for consumers to figure out what the marketers were promising.  The company’s massive ad campaign featured 14-month-olds mastering vocabulary flashcards, two-year-olds reading...
Your Baby Can Read creator, Dr. Robert Titzer, and his company, Infant Learning, Inc. d/b/a The Infant Learning Company have settled charges that they made baseless claims about the effectiveness of the Your Baby Can Read program and misrepresented that scientific studies proved the claims.
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that supplement marketers i-Health, Inc. and Martek Biosciences made deceptive claims while advertising their BrainStrong Adult dietary supplement.
For some athletes and fans, September is the equivalent of the start of the sports “new year.” From the FTC’s perspective, it’s a good time to remind retailers that they need appropriate proof to support concussion protection claims for athletic mouthguards. That’s why FTC staff has...
Staff of the Federal Trade Commission has sent letters to five major retailers, alerting them to concerns about whether there is adequate substantiation for concussion-protection claims made for athletic mouthguards sold on their web sites.
"A-B-C. Always be closing.""As you all know, first prize is a Cadillac El Dorado. Second prize is a set of steak knives. Third prize is you're fired.""These are the new leads. The Glengarry leads. To you, they're gold. But you don't get them. Why? Because they're for closers...
A federal district judge in Atlanta is expected to provide a ruling in the coming week in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court...

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