Tag: Advertising and Marketing

Displaying 1061 - 1080 of 1506 results.

OK, now that it’s just us, here’s a reminder that most resources in the BCP Business Center are in the public domain. Thus, according to 17 U.S.C. § 105, they’re not subject to copyright restrictions. (Sorry for the citation. Sometimes we just can’t help ourselves.)  So you’re free...
These days many shoppers wouldn’t think of buying a product without checking if it comes with a written warranty.  And companies in it for the long haul understand the importance of living up to their promises if something goes kablooey.  But that wasn’t always the case.  It wasn’t...
You or your clients are in the grocery business and customers are lined up to take advantage of an advertised special. Great news — as long as the stock on hand meets their demand. But if it doesn’t, the FTC’s Retail Food Store Advertising and Marketing Practices Rule — known to its...
There are some combinations that raise immediate compliance issues for responsible businesses — and kids’ privacy and mobile applications are among them.   A settlement announced by the FTC — the agency’s first involving a mobile app — sends the important message that consumer...
As part of the Federal Trade Commission’s systematic review of all agency rules and guides, the FTC seeks public comment on a Rule that governs retail food advertising.  The Rule prohibits food retailers from advertising products at a stated price unless the products are in stock and available...
Maybe your IT staff has sold you on the benefits of new computers.  Or perhaps you plan to replace the clunker in the rumpus room in anticipation of the upcoming school year — and it includes your “homework” from the office or personal data like financial information or family Social...
Savvy executives like to stay in the loop on FTC activities that could affect their industry.   They make it a habit to scan the headlines or check for relevant workshops or reports.  But there’s a third category of information a bit less understood: closing letters from BCP staff.In...
A fax comes through at the office looking like it’s a form to re-up your existing phone directory listing.  It includes information about your business, a “Yellow Page ID number,” and a familiar “walking fingers” logo.  The fax, not addressed to any particular person or department in...
Thinking about using a pre-checked box to obligate buyers in an online transaction?  Maybe you’re considering a negative option arrangement without clearly and conspicuously disclosing the details of the deal.  Or perhaps you’re an affiliate marketer who’s concluded that legal...
At the Federal Trade Commission’s request, a federal judge has temporarily halted a European-based operation that has allegedly bilked small businesses and nonprofit organizations, including churches, out of millions of dollars by deceiving them into ordering and then paying for unwanted listings...
Perhaps you see cops on the beat when they pass by your office. Maybe you serve on a committee with the Chief of Police or have a relative in the Sheriff’s Department. However you cross paths with local law enforcement, do them — and yourself — a favor by telling them about Consumer...
Say “spam” and most business executives think of annoying messages that litter their IN box.  But the CAN-SPAM Act and the FTC’s CAN-SPAM Rule cover a much broader range of commercial email.  Yes, that includes messages offering to split $50 million languishing in the foreign bank...
Is your briefcase feeling lighter? That’s because your dog-eared copy of Volume 16 of the Code of Federal Regulations (where most FTC rules and guides live) is decidedly thinner these days. For the past two decades, the agency has undertaken a systematic review of its rules and...
A skin cream that can reduce body size.  Are historians sure that wasn’t what Ponce de Leon was seeking?  It’s certainly what buyers are looking for, if ads are any indication.  But claims like that have to be backed up by solid science, as is clear from the FTC’s $900,000 settlement...
The preliminary voluntary principles proposed in April by the Interagency Working Group on Food Marketed to Children have got people talking about kids, advertising, and nutrition. Congress — in a bipartisan effort led by former Senator Sam Brownback and Senator Tom Harkin — directed...

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