Tag: Advertising and Marketing

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The Federal Trade Commission has ruled that the marketers of POM Wonderful 100% Pomegranate Juice and POMx supplements engaged in false and deceptive advertising in touting their products. We’re still working our way through the 53-page decision — stop by for more in the next few...
The Federal Trade Commission upheld an Administrative Law Judge’s decision that the marketers of POM Wonderful 100% Pomegranate Juice and POMx supplements deceptively advertised their products and did not have adequate support for claims that the products could treat, prevent, or reduce the risk...
As we mentioned yesterday, it’s the small business scam du jour.  What looks like an email from the FTC notifying a company about a pending complaint is really a phishing attempt from a con artist.  Here are four steps you can take to help protect your business.
A favorite trick for rip-off artists is to pretend to represent a trustworthy and respected organization. Today — and we mean that literally — we’re hearing from businesses that have received email exploiting the good name of the Federal Trade Commission.  We don’t want you to lose...
Two of a kind can be a good thing in a card game, but it’s not so great when you’re filing energy data with government agencies.  For manufacturers weary of sending the same information to both the FTC and the Department of Energy, here’s some good news.  Now, energy data filers can...
Bamboo:  It’s not just for tiki huts anymore.  Consumers are seeing more items, especially clothing and textiles, labeled or advertised as “bamboo.”  But according to FTC lawsuits, Amazon.com, Leon Max, Macy’s, and Sears claimed that products were made of bamboo when they were really...
Not too long ago, talking on the phone, listening to music, and playing games required three clunky pieces of equipment.  Manage that wirelessly?  Fuhgeddaboutit.  But now we can do all that — and more — with a device smaller than a chocolate bar.  That took phenomenal feats of...
Has it been a while since you touched base with clients about the FTC’s Endorsement Guides?  Of course, you’ve shown them the three major take-away points in black and white:
Say “Cooling-Off Rule” and most people (OK, most people over a certain age) think of the classic door-to-door salesman — although the scope of the Rule is broader than that.  After listening to comments about the future of the Cooling-Off Rule, the FTC has decided to keep it in place...
The Federal Trade Commission today announced the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. The study, A Review of Food Marketing to Children and Adolescents: Follow-Up Report gauges the progress industry has...
Usually we lay out the facts of a case and then summarize what we see as the take-away tips for business.  But this time we’re switching things up.  Here are the two bottom-line messages from the FTC’s ongoing action against The Cuban Exchange:  It’s a Bad Idea to use robocalls to...
At the request of the Federal Trade Commission, a U.S. district court has temporarily halted a debt relief operation that allegedly charged cash-strapped consumers hundreds of dollars based on the false claim that it could obtain rates as low as zero percent.
Next time you’re in a long line at the grocery store, watch how parents distract a kid who's feeling cranky.  They used to jangle keys or offer a favorite toy.  But now a lot of Moms and Dads hand them a smartphone with an app designed for children.  As the kids' app market continues...

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