Tag: Advertising and Marketing

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The Federal Trade Commission held a series of workshops to explore how the Internet has affected journalism. The event was free and open to the public. The workshop assembled representatives from print, online, broadcast and cable news organizations, academics, consumer advocates,...
The Federal Trade Commission held a series of workshops to explore how the Internet has affected journalism. The event was free and open to the public. The workshop assembled representatives from print, online, broadcast and cable news organizations, academics, consumer advocates,...
When users type something into a search engine and hit enter, what shows up on the screen next?  Is it the natural result of their search or is it advertising?  If they get natural results and ads, is it clear to consumers which is which?  Following up on efforts to update guidance...
In an ongoing effort to ensure that its guidance for online advertisers stays current with changes in digital media, the Federal Trade Commission’s consumer protection staff sent letters to search engine companies to update guidance published in 2002 on distinguishing
The Telemarketing Sales Rule outlaws a variety of deceptive practices.  But liability isn’t limited just to the companies that place the calls or the marketers that hire them.  It’s also illegal to “provide substantial assistance or support” to a seller or telemarketer when you know...
The U.S. Court of Appeals for the Tenth Circuit has upheld a district court judgment in favor of the Federal Trade Commission and four state attorneys general against a woman who assisted and facilitated a scheme that deceived consumers by falsely promising them a “guaranteed” $25,000 grant from...
On June 4, 2013, the Federal Trade Commission hosted a public forum to examine the state of mobile security.  Mobile technologies, such as smartphones and tablets, provide consumers with an always-connected and convenient means of engaging in their daily activities, including email,...
The FTC will hold a public roundtable to examine possible modifications to the FTC’s Guides for the Jewelry, Precious Metals, and Pewter Industries.  Specifically, the roundtable panels will focus on two issues: (1) the marketing of alloy products containing precious metals in...
The Federal Trade Commission is seeking public comment on proposed changes to the guaranty provisions of the Fur Rules, under the Fur Products Labeling Act.  These changes would align the Fur Rules with proposed changes to the guaranty provisions of the Rules under the Textile Fiber Products...
Three FTC cases, 83 civil actions brought by 28 states, more than 184 defendants facing criminal charges in cases filed by federal and local prosecutors, and 25 actions brought by agencies in 10 other countries.  If you’re unclear on whether law enforcers are presenting a united...
WARNING: Don't be fooled by callers asking for money who pretend to be employed by or on behalf of the Federal Trade Commission or helping to refund money recovered by the Commission. When the Commission seeks refund for consumers through its law enforcement efforts, it does not ask...
A recent comment the FTC filed with the Marine Stewardship Council about the Council’s certification program for fisheries offers a line on the importance of consumer perception when issuing environmental seals and certifications.
The Federal Trade Commission, in response to a request for public comment from the Marine Stewardship Council, submitted a comment explaining factors the MSC should consider to ensure that its “Certified Sustainable Seafood” label complies with the FTC Act and the agency’s Environmental Marketing...
The Federal Trade Commission is mailing 412 refund checks totaling more than $700,000 to consumers who were victimized by a telemarketing operation that allegedly tricked them into buying bogus health insurance.     
We’re not one to loft accolades in the direction of fraudulent telemarketers, but we’ll say this about them:  They’re a quick study when it comes to using new technologies and business methods to their shady advantage.  As part of its ongoing effort to protect consumers from...
In an ongoing effort to protect consumers from deceptive telemarketing, the Federal Trade Commission seeks public comment on proposed amendments to strengthen the Telemarketing Sales Rule’s protections against bogus charges and services.    The Commission’s Notice of Proposed Rulemaking announced...
Two operators of alleged tech support scams have agreed to settle Federal Trade Commission complaints and give up their ill-gotten gains.
As part of an ongoing effort to help businesses comply with the requirements of the updated Children’s Online Privacy Protection Rule, the Federal Trade Commission sent educational letters to more than 90 businesses that may be affected by the changes.

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