Tag: Advertising and Marketing

Displaying 1041 - 1060 of 1497 results.

Launching this year’s We Don’t Serve Teens campaign, the FTC and a coalition of private and public groups have materials available for businesses, parents, and others that support the legal drinking age of 21. If you’re an alcohol retailer — or have clients in the industry — you know...
Here’s how AcneApp and Acne Pwner were supposed to work.  Buyers downloaded the apps from their favorite app store.  After selecting a light — blue to fight bacteria or red to heal, some ads said — they rested their smartphone against their skin.
According to the ads, if you “carry on with your normal lifestyle” while wearing the Bio-Slim Patch, “repulsive, excess ugly fatty tissue will disappear at a spectacular rate.” (And by you, we don’t mean you, of course.)  Promotions for Chinese Diet Tea promised similar miracles: “...
It used to be that the biggest issues at back-to-school time were finding everything on the school supplies list and remembering who likes the crusts cut off the brown bag PB&J.  But nowadays, responsible adults need to consider the risks if children’s personal information — like...
That email claiming to be from the FTC saying your business has complaints against it? It’s not from us. It’s a malicious hoax that may install malware on your computer if you click on it. What should you do? Delete it.  Don’t open it.  Don’t click the links.
Two announcements today underscore a key FTC enforcement priority:  getting money back for people deceived by companies’ illegal practices. More than 110,000 refund checks totaling about $1.9 million are in the mail to loan applicants who were tricked into paying for a separate debit...
The FTC just announced more settlements with companies that falsely promised to help homeowners facing foreclosure. “Not relevant to our business,” you say? Think again.
No, not the Sergio Leone classic western, but the latest word from the FTC about the fee for telemarketers for complying with Do Not Call.  It’s only right to tell people upfront what something’s going to cost.
“You can settle your credit card debt for pennies on the dollar without filing for bankruptcy.”For people struggling to stay afloat, Debt Relief USA’s national TV ads must have seemed like a lifeline.  When consumers called the company, representatives assured them that low monthly...
OK, now that it’s just us, here’s a reminder that most resources in the BCP Business Center are in the public domain. Thus, according to 17 U.S.C. § 105, they’re not subject to copyright restrictions. (Sorry for the citation. Sometimes we just can’t help ourselves.)  So you’re free...
These days many shoppers wouldn’t think of buying a product without checking if it comes with a written warranty.  And companies in it for the long haul understand the importance of living up to their promises if something goes kablooey.  But that wasn’t always the case.  It wasn’t...
You or your clients are in the grocery business and customers are lined up to take advantage of an advertised special. Great news — as long as the stock on hand meets their demand. But if it doesn’t, the FTC’s Retail Food Store Advertising and Marketing Practices Rule — known to its...
There are some combinations that raise immediate compliance issues for responsible businesses — and kids’ privacy and mobile applications are among them.   A settlement announced by the FTC — the agency’s first involving a mobile app — sends the important message that consumer...
As part of the Federal Trade Commission’s systematic review of all agency rules and guides, the FTC seeks public comment on a Rule that governs retail food advertising.  The Rule prohibits food retailers from advertising products at a stated price unless the products are in stock and available...
Maybe your IT staff has sold you on the benefits of new computers.  Or perhaps you plan to replace the clunker in the rumpus room in anticipation of the upcoming school year — and it includes your “homework” from the office or personal data like financial information or family Social...
Savvy executives like to stay in the loop on FTC activities that could affect their industry.   They make it a habit to scan the headlines or check for relevant workshops or reports.  But there’s a third category of information a bit less understood: closing letters from BCP staff.In...
A fax comes through at the office looking like it’s a form to re-up your existing phone directory listing.  It includes information about your business, a “Yellow Page ID number,” and a familiar “walking fingers” logo.  The fax, not addressed to any particular person or department in...

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