Tag: Advertising and Marketing

Displaying 961 - 980 of 1543 results.

There’s been a lot of talk about breaking records these past few weeks.  But here’s one you won’t see on the sports pages:  the FTC’s $22.5 million settlement with Google, the largest civil penalty ever against a single defendant.  The penalty stems from FTC charges that Google didn’...
Last year, U.S. pet owners spent over $50 billion on their pets.  That’s a lot of puppy chow, chew toys, and rhinestone collars.  But it also reflects significant expenditures for pet health products and services, including veterinary office visits and medicines.  In fact, in 2011...
If you’ve been following the ongoing story of the FTC’s law enforcement action stemming from Neovi, Inc.'s Qchex check-writing system, the Court’s recent contempt ruling will make for interesting reading.  If those names aren’t familiar to you — and you have clients in the payments...
It’s not an easy time to be a timeshare owner.  And the last thing they need is a company making false promises that corporate buyers and renters are clamoring for their timeshares — if owners will just pony up a “registration fee” between $500 and $2,000.  According to a lawsuit...
People who signed up with the Jacksonville-based Alcoholism Cure Corporation were promised a “scientifically proven” program that “cures alcoholism while allowing alcoholics to drink socially.”  What they got was a shopping list, instructions to take handfuls of unproven supplements...
WARNING:  Don’t be fooled by companies that promise, in return for paying them a fee, that you will collect a share of a money judgment entered in a case brought by the Federal Trade Commission.  When the Commission successfully collects money that is to be returned to consumers, it...
In the spirit of yesterday’s superhero-themed post, Spiderman fans have insisted on equal time.  Lucky for us, today's congressional testimony urging reauthorization of the US SAFE WEB Act gives us just the segue we needed.
Remember the character from the Superman comic books who was the exact opposite of the Man of Steel?  He said no when he meant yes, his alter ego went by the name "Kent Clark," and was part of the Injustice League of America.  It made for fun reading, but you wouldn’t want him...
Consumer complaints about robocalls have multiplied.  New technologies make it cheaper to send pre-recorded messages and con artists have gotten trickier about obscuring the origin of their calls.  But businesses shouldn’t be tempted to take telemarketing short-cuts because the FTC...
Never underestimate the creativity of marketers attempting to separate cash-strapped consumers from their last dollar.  And never underestimate the FTC’s resolve to protect people from deception in tough economic times.  Those are just two points to take from recent FTC law...
Ask any golfer.  How you address the ball matters, but don’t underestimate the importance of the follow-through.  In law enforcement, too, follow-through can be key.  A recent development in the FTC’s action involving Neil Wardle illustrates that point.
Unless you’re playing Scrabble and use QI or ZA on a triple letter square, two-letter words usually don’t count for much.  A consumer perception study released by the FTC suggests that two common two-letter words often used in ads may not have the effect of qualifying product claims...
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers...
The terms of the FTC’s Spokeo settlement apply just to Spokeo, but that case and other recent law enforcement actions offer insights for a much broader audience.
The lawsuit against data broker Spokeo is the FTC’s first Fair Credit Reporting Act case addressing the collection of online info — including data from social networking sites — when used in the context of employment screening.  But that’s not the only way the Spokeo settlement...
Like chicken and waffles or ham and pineapple on pizza, some combos don’t sound like they’d go together, but make sense once you find out more.  Put the FTC’s settlement with Spokeo on that list.  According to the FTC, data broker Spokeo violated the Fair Credit Reporting Act and...
A tank top and cut-offs are perfect for a balmy day in Boca Raton, just as a down parka and fuzzy mittens will ward off the shivers in Sheboygan.  That's the idea behind the Department of Energy’s new regional efficiency standards for heating and cooling equipment.  Unlike earlier...

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