Tag: Advertising and Marketing

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Los comercializadores de un suplemento dietario llamado Procera AVH cederán $1.4 millones de dólares bajo los términos de los acuerdos resolutorios establecidos para resolver los cargos presentados por la Comisión Federal de Comercio (FTC) por haber engañado a los consumidores con declaraciones...
Baby boomers are running scared and marketers are in hot pursuit.
The marketers of a dietary supplement called Procera AVH will relinquish $1.4 million under settlements resolving Federal Trade Commission charges that they deceived consumers with claims that the supplement was clinically proven to significantly improve memory, mood, and other cognitive functions.
The Federal Trade Commission has filed a joint complaint with the Florida Attorney General’s Office charging a New York-based operation known as Lifewatch with using blatantly illegal and deceptive robocalls to trick older consumers throughout the United States and Canada into signing up for...
“The Federal Trade Commission works for America’s consumers in every community.” I’ve lost count of how many times I’ve said those words or heard them from my colleagues – and that’s a good thing. Of course, business owners are consumers, too, and the FTC works for you in two ways....
It’s one of those “All I Really Need to Know I Learned in Kindergarten” principles: Don’t use someone’s stuff without their permission. Back then, the rule applied to crayons and cupcakes. A case announced by the FTC and New Jersey AG against the marketers of a free mobile app called...
Dos concesionarios de carros de Las Vegas aceptaron resolver los cargos de la Comisión Federal de Comercio (FTC) por incurrir en el uso de anuncios engañosos para promocionar las ventas y operaciones de leasing de sus vehículos, que incluía publicitar carros a precios con grandes descuentos que...
Two auto dealers in Las Vegas agreed to settle Federal Trade Commission charges they used deceptive ads to promote the sale or leasing of their vehicles, including advertising heavily discounted prices that were not generally available to consumers.
The online ads offer consumers a “risk-free trial” of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive or unfair? Let us count the ways.
Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case. The lesson: If you launch a crowdfunding campaign, keep your promises.

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