Tag: Advertising and Marketing Basics

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El personal de la Comisión Federal de Comercio (FTC, por su sigla en inglés) ha enviado 45 cartas a profesionales que prescriben lentes de contacto y a 10 vendedores de lentes de contacto advirtiéndoles la posi
Federal Trade Commission staff has sent 45 letters to contact lens prescribers and 10 to contact lens sellers warning them of potential violations of the agency’s
What do you call an agency that in one year can report consumer protection accomplishments as varied as:
It’s a fetching frock with spaghetti straps, an engineered paisley print, and an asymmetrical hemline.
It’s a phrase you see every now and then in announcements about FTC settlements: “The order includes a $___  judgment, which has been partially suspended based on the defendants’ inability to pay.” What happens if it turns out the defendants weren’t telling the truth about their...
The FTC says a distance learning company failed the truthful advertising test by marketing its high school “diploma” as equivalent to a diploma from a traditional high school and claiming it could lead to better jobs, higher pay, and acceptance at schools of higher education...
Ever wonder what your employees are up to after hours? The answer might surprise you – and two cases filed by the FTC suggest a way you and your HR team might want to get involved.
To quote everyone’s favorite Vulcan, “Live long and prosper.” But an FTC action against a San Francisco-based app company named Vulcun alleges that’s not what happened to consumers. According to the complaint, the company hit customers with an unfair and deceptive switcheroo of...
Make, model, and cup holders are considerations, of course, but what really matters to a prospective used car buyer is whether the vehicle’s systems check out. It just makes sense, since so many of those systems are tied to safety. But it’s not easy for consumers to tell if they’re...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) ha presentado una demanda contra los operadores de DeVry University alegando que los anuncios de DeVry engañaron a los consumidores respecto de la probabilidad de que los estudiantes pudieran encontrar trabajo en sus respectivos campos...
According to a lawsuit just filed by the FTC, DeVry University’s ads conveyed to consumers that 90% of its graduates actively seeking employment landed new jobs in their field of study within six months of graduation. You can say this about DeVry: The company has been remarkably...

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