Tag: Advertising and Marketing Basics

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The FTC says a distance learning company failed the truthful advertising test by marketing its high school “diploma” as equivalent to a diploma from a traditional high school and claiming it could lead to better jobs, higher pay, and acceptance at schools of higher education...
Ever wonder what your employees are up to after hours? The answer might surprise you – and two cases filed by the FTC suggest a way you and your HR team might want to get involved.
To quote everyone’s favorite Vulcan, “Live long and prosper.” But an FTC action against a San Francisco-based app company named Vulcun alleges that’s not what happened to consumers. According to the complaint, the company hit customers with an unfair and deceptive switcheroo of...
Make, model, and cup holders are considerations, of course, but what really matters to a prospective used car buyer is whether the vehicle’s systems check out. It just makes sense, since so many of those systems are tied to safety. But it’s not easy for consumers to tell if they’re...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) ha presentado una demanda contra los operadores de DeVry University alegando que los anuncios de DeVry engañaron a los consumidores respecto de la probabilidad de que los estudiantes pudieran encontrar trabajo en sus respectivos campos...
According to a lawsuit just filed by the FTC, DeVry University’s ads conveyed to consumers that 90% of its graduates actively seeking employment landed new jobs in their field of study within six months of graduation. You can say this about DeVry: The company has been remarkably...
Note: A conference call for media with FTC Chairwoman Edith Ramirez and Under Secretary of Education Ted Mitchell was held: Date: Jan. 27, 2016 Time: 1 p.m. ET Ramirez, Mitchell and FTC and Department of Education staff took questions from the media about their actions.
2015 saw the end of The Late Show with David Letterman, but his Top 10 List legacy lives on. From the home office in Washington, D.C., here is our informal take on ten topics we covered this year in the BCP Business Blog.
If what looks to be an article, video, or game is really an ad – but it’s not readily identifiable to consumers as such – the FTC has another word for it: deceptive. Ads that blur the line between advertising and content have long been a consumer protection concern under Section 5 of...

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