If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure has to be clear and conspicuous. That shouldn’t be news to any advertiser and certainly not to the 60+ companies – including 20 of the 100 biggest advertisers in the U.S. – that...
After reviewing numerous national television and print advertisements, staff of the Federal Trade Commission has sent warning letters to more than 60 companies – including 20 of the 100 largest advertisers in the country – that failed to make adequate disclosures in their television and print ads...
History buffs – and fans of the series “Deadwood” – know that promises of riches lured many prospectors west. Now imagine if the general store in Deadwood advertised state-of-the-art shovels, pans, and pick axes necessary for mining, but never delivered the gear or delivered it long...
An online high school that bypasses the pep rallies, proms, and the principal’s office? Under the right circumstances, that might be an innovation in education. But what if it skips the classes and coursework while falsely promising a valid sheepskin from an accredited institution...
Acc-cen-tuate the positive.
Eliminate the negative.
Latch on to the affirmative.
And don't mess with Mr. In-Between.That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things...
According to the Lennon-McCartney song, “She's got a ticket to ride, but she don’t care.” According to a settlement announced by the FTC and Connecticut AG, consumers doing business with TicketNetwork through two of its top partners – Ryadd and SecureBoxOffice – were misled into...
A company that provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those companies’ products were made in the United States, or...
Join the Federal Trade Commission, the offices of the Attorney General from Mississippi, North Carolina, Tennessee, Florida and Georgia, legal services attorneys and other consumer advocates, and state and federal consumer protection officials at this free event to discuss issues...
II. Legal Framework for Commission Action
III. Nutrient Content Claims
A. Claims Describing the Absolute and Comparative Nutrient Content of Foods
Absolute Nutrient Content Claims
Comparative Nutrient Content Claims
Synonyms for Nutrient Content Claims
Appended to International Harvester Co., 104 F.T.C. 949, 1070 (1984). See 15 U.S.C. § 45(n).
The Honorable Wendell H. Ford
Chairman, Consumer Subcommittee
Committee on Commerce, Science, and Transportation
Room 130 Russell Office Building
Washington, D.C. 20510
The Honorable John C. Danforth...
Appended to Thompson Medical Co., 104 F.T.C. 648, 839 (1984), aff’d, 791 F.2d 189 (D.C. Cir. 1986), cert. denied, 479 U.S. 1086 (1987).
Appended to Cliffdale Associates, Inc., 103 F.T.C. 110, 174 (1984).
The Honorable John D. Dingell
Chairman Committee on Energy and Commerce
U.S. House of Representatives
Washington, D.C. 20515
Dear Mr. Chairman:
This letter responds to the Committee's inquiry regarding the Commission's...
Following a public comment period, the Federal Trade Commission has approved final consent orders settling charges that Nissan North America, Inc. and advertising agency TBWA Worldwide, Inc. deceptively advertised a Nissan Frontier truck pushing a dune buggy up a steep hill, something
Kenneth D. Fisher, Ph.D.
Commission on Dietary Supplement Labels
Office of Disease Prevention and Health Promotion
Room 738G, Hubert H. Humphrey Building
200 Independence Ave., S.W.
Washington, D.C. 20201
RE: FTC Staff Comment on Draft Report of the Commission on Dietary...