Tag: Advertising and Marketing Basics

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What do lead generators do? They typically identify consumers interested in a particular product or service, collect information from them, and then sell it to third parties. The idea is to match interested buyers and available sellers. But in the meantime, that information – which...
Here’s a tip for business travelers. Just because a webpage looks like the official site of your favorite hotel chain doesn’t necessarily mean it is. Before you reserve a room for your next out-of-town meeting or family vacation, make sure you know who’s at the other end of that BOOK...
“The Federal Trade Commission works for America’s consumers in every community.” I’ve lost count of how many times I’ve said those words or heard them from my colleagues – and that’s a good thing. Of course, business owners are consumers, too, and the FTC works for you in two ways....
The online ads offer consumers a “risk-free trial” of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive or unfair? Let us count the ways.
Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case. The lesson: If you launch a crowdfunding campaign, keep your promises.
Look at those lists of the most admired companies in America and what do you notice about them? Great products, for sure. But many also enjoy stellar reputations for service after the sale. When a buyer is confident you’ll stand by your product, you’ve probably created a customer for...
It’s graduation season. How’s this for a truthful take on the usual oratory?Esteemed guests and distinguished graduates, despite what we said in our ads, many of you just got a degree or diploma that won’t qualify you to get the licenses you need to land a job in your field. And don’...
Caribbean cruises, jet ski outings, trips to Disneyworld, tickets to sporting events and concerts, and even dating service subscriptions. You’d expect to see that on reruns of “Lifestyles of the Rich and Famous.” What you wouldn’t expect is that they were paid for by donations people...
A royal flush? More like a royal pain for consumers who trusted claims that moist flushable wipes manufactured by trade supplier Nice-Pak were safe for home plumbing systems. According to an FTC complaint, the wipes were made of a non-woven fabric that didn’t break down as quickly...
In her blog, a registered nurse offered candid opinions about a broad range of topics, including parenthood, men with comb-overs, and the challenges of menopausal weight gain. There wasn’t much she could do about the comb-over issue, but she claimed to have found a solution to those...
When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny?  Whatever happened to them? Let’s hope they didn’t grow up to go into advertising since current marketing methods offer lots of ways for companies to hide important...

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