Tag: Advertising and Marketing Basics

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When visiting an unfamiliar city, it helps to have a tour guide – a knowledgeable local to walk alongside you to point out the notable sights.
You've just opened an invoice for office supplies you didn't order or for a listing in a business directory. It’s the same invoice you got last week – but this one is stamped "Past Due." Perhaps one of your colleagues says there's someone hounding her on the phone, demanding payment...
The Federal Trade Commission is sending full refunds - totaling more than $12 million - to individuals who lost money to a company called I Works, which operated deceptive "trial" memberships and bogus government-grant and money-making schemes in 2010. 
In addition to allegations about Activia Yogurt, the FTC’s recent settlement with Dannon Corporation challenged health claims for DanActive, a probiotic dairy drink advertised to reduce the likelihood of getting colds or flu.
If you or your clients make health claims in advertising, the FTC’s settlement with Dannon Corporation for allegedly false and deceptive representations about Activia Yogurt and DanActive is a must-read.  The FTC worked closely with 39 state Attorneys General, who announced a...
The hot present this holiday season is plastic: gift cards from popular online and brick-and-mortar retailers. But this year’s cards come wrapped in important new protections for people who buy and use them.
The FTC staff released a report today that proposes a new framework for consumer privacy: Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Business and Policymakers.
These days more and more holiday shoppers will be decking the halls by ducking the malls.  According to some reports, Cyber Monday has eclipsed Black Friday as the day when the going gets tough – and the tough go online shopping.That’s great news for Internet retailers, but only if...
Does your business have a wireless network?  Do you or your employees ever use wifi to catch up on work from home?  Think about all the data that could be transmitted over your wireless network – credit card numbers, bank account information, business secrets.  You probably don’t want...
Short-sighted thinking like that has landed a lot of businesses in hot water with law enforcers.  They forget that the reach of federal and state consumer protection statutes can be expansive.  Under appropriate circumstances, payment processors – as well businesses handling ad copy,...
For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First Circuit, the companies, their corporate officers, and related entities lacked scientific...
People complain there’s nothing new on TV, but soon shoppers can expect to see something different. That’s because recent amendments to the FTC’s Appliance Labeling Rule will require the familiar yellow-and-black EnergyGuide label on new televisions manufactured after May 10, 2011...
Maybe you work in the tech sector.  Perhaps your firm has clients with a big internet presence.  Or maybe you're responsible for paying attention to how your family uses the computer.  That's why you'll want to know about the Net Cetera Community Outreach Toolkit, a free resource just...
In the holiday classic "Miracle on 34th Street," optimists and skeptics debated the existence of Kris Kringle. Nobody would liken effective advertising self-regulation to Santa Claus, but the National Advertising Division of the Council of Better Business Bureaus (NAD) – located on...
Many smaller companies want to extend health benefits to employees, but are concerned about keeping the price affordable.  For people who own their own business or are looking for work, cost-effective coverage can be tough to find.  If you’re in the market for health insurance, make...
You fought off a hostile takeover and went toe to toe with the most aggressive competitor in the business. But now you’re facing the toughest crowd of all: a classroom of fifth graders at the local elementary school’s Career Day.  No need to be frozen with fear when Admongo – an...
Welcome to the BCP Business Center:  Your Link to the Law.  Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals.  What else will you find?  The latest...

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