Tag: Advertising and Marketing Basics

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“Sweet!  Check out Buzz.”“Nah, go to my inbox.”That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement announced this week by the FTC, the company violated the privacy promises it made to Gmail...
As your customers' buying habits make clear, today’s consumer marketplace knows no borders.  That’s why the FTC and officials from nine Latin American countries are meeting in Washington, D.C., this week to consider the challenges of global consumer protection.
No, not those unpleasant former colleagues, but the resurgent bane of the business traveler:  bedbugs.Bedbugs are coming out of the woodwork — followed closely by opportunists peddling iffy products aimed at on-the-go professionals.  Although bedbugs don't carry disease, their bites...
On May 2-3, 2011, the Federal Trade Commission will host a public workshop in Chicago to examine what more can be done to protect consumers from lottery, prize, and sweepstakes scams, and other scams that use money transfers through companies like MoneyGram and Western Union as the method of...
Do you work in the motor vehicle industry or follow what’s going on in that sector?  Then today’s announcement from the FTC about a series of workshops on consumer protection issues related to the sale, financing, and leasing of cars, SUVs, and light trucks is right up your alley. ...
Consumers have found their voice.  And last year they raised it more than 1.3 million times to complain about identity theft, fraud, and products that didn’t live up to the advertising hype.
Break out the bubbly and raise a toast:  It's National Consumer Protection Week.  NCPW is an annual campaign sponsored by the FTC and nearly 30 other federal agencies, consumer groups, and advocacy organizations, in conjunction with state, county, and local government offices that are...
It’s awards season for the entertainment industry. There’s no red carpet in front of the FTC and no one’s likely to ask “Who are you wearing?” — except to ascertain that the manufacturer complied with the Care Labeling Rule.  But consumer protection is a common theme in movies...
The FTC has gone to court in an effort to shut down an operation that allegedly blasted consumers with more than five million illegal spam text messages, including many pitching loan modification help, debt relief, and other services.  The agency also has charged that the defendant...
Paying millions in refunds. Doing business under stringent injunctive provisions. Posting hefty bonds before selling certain products. For most people, the potential consequences of an FTC enforcement action are enough deterrent to stay within the bounds of the law.  But some...
As a recent FTC action against three companies and their owner proves, ads promising quick and easy relief from credit card debt are likely to attract law enforcement attention. But this case featured an interesting twist because what the company really was up to was generating leads...
Chances are a person you know — an employee, someone who works in your building, a neighbor perhaps — is navigating the process of getting a green card or work visa. Do them a favor and warn them about outfits that falsely claim an affiliation with the United States Citizenship and...
It may have happened to you.  You open the monthly phone bill at your business or at home and find charges for goods or services you never ordered.  It’s called cramming — and it’s illegal. The FTC has brought numerous law enforcement actions against companies who “cram” unauthorized...
To most people, Plano is a pleasant city north of Dallas.  But if you have clients in the optical industry — or hang out in goth circles on the weekend — "plano" refers to a contact lens worn for cosmetic effect, not vision correction.  Even if you just wear contacts yourself, you...
The Federal Trade Commission will host a forum on May 11, 2011, in Washington, DC, examining how the government, businesses, and consumer protection organizations can work together to prevent consumers from being hit with unauthorized third-party charges on their phone bills, a practice known as “...
Humorist Harold Coffin is credited with saying that "A consumer is a shopper who is sore about something." Whether or not that’s true, savvy marketers appreciate the value of keeping their finger on the pulse of consumer protection. What questionable practices have attracted law...
The packages have been opened and the ribbons have been collected by that one relative who claims to recycle them. The good news is that early reports suggest that 2010 was a robust holiday shopping season. But now retailers are starting to hear that the sweater didn’t fit, the...

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