Tag: Advertising and Marketing Basics

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In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a midnight lawful Pondering practices, good and awful, Reading through the U.S. Code For dos...
Next time you’re at the grocery store and flip around a package to check out the ingredients or calorie count, take the opportunity to remember the contribution of Virginia Knauer, who served Presidents Nixon, Ford, and Reagan in high-level consumer affairs positions. Ms. Knauer held...
Like Maria in The Sound of Music, brown paper packages tied up with strings are a few of our favorite things. So it's no surprise that catalog and online shopping has become a time saving essential for millions of Americans.
FTC watchers will remember Phillip A. Flora.  In the first case of its kind, the FTC alleged that Mr. Flora was a One-Man Message Machine, churning out a “mind-boggling” number of unsolicited commercial text messages pitching mortgage modification services.  How many did he send? ...
The FTC’s settlement with Reebok requires the company to get their ad claims in shape and works out a $25 million refund program for people who bought EasyTone and RunTone shoes and apparel. Of course, the terms of the lawsuit apply only to Reebok, but experienced advertisers...
Shape up your substantiation or tone down your ads. That’s the message marketers should take from the FTC’s $25 million settlement with Reebok for false and unsubstantiated claims for the company’s EasyTone and RunTone toning shoes.
According to the Consumer Services Protection Commission’s website, it’s a “National consumer protection agency and works For the Consumer to help avoid fraud, deception, and/or unfair business practices in the financial assistance marketplace.” The site went on to talk about the...
Here’s how AcneApp and Acne Pwner were supposed to work.  Buyers downloaded the apps from their favorite app store.  After selecting a light — blue to fight bacteria or red to heal, some ads said — they rested their smartphone against their skin.
According to the ads, if you “carry on with your normal lifestyle” while wearing the Bio-Slim Patch, “repulsive, excess ugly fatty tissue will disappear at a spectacular rate.” (And by you, we don’t mean you, of course.)  Promotions for Chinese Diet Tea promised similar miracles: “...
The FTC just announced more settlements with companies that falsely promised to help homeowners facing foreclosure. “Not relevant to our business,” you say? Think again.
OK, now that it’s just us, here’s a reminder that most resources in the BCP Business Center are in the public domain. Thus, according to 17 U.S.C. § 105, they’re not subject to copyright restrictions. (Sorry for the citation. Sometimes we just can’t help ourselves.)  So you’re free to...
These days many shoppers wouldn’t think of buying a product without checking if it comes with a written warranty.  And companies in it for the long haul understand the importance of living up to their promises if something goes kablooey.  But that wasn’t always the case.  It wasn’t...
You or your clients are in the grocery business and customers are lined up to take advantage of an advertised special. Great news — as long as the stock on hand meets their demand. But if it doesn’t, the FTC’s Retail Food Store Advertising and Marketing Practices Rule — known to its...
Savvy executives like to stay in the loop on FTC activities that could affect their industry.   They make it a habit to scan the headlines or check for relevant workshops or reports.  But there’s a third category of information a bit less understood: closing letters from BCP staff.In...
A fax comes through at the office looking like it’s a form to re-up your existing phone directory listing.  It includes information about your business, a “Yellow Page ID number,” and a familiar “walking fingers” logo.  The fax, not addressed to any particular person or department in...
Thinking about using a pre-checked box to obligate buyers in an online transaction?  Maybe you’re considering a negative option arrangement without clearly and conspicuously disclosing the details of the deal.  Or perhaps you’re an affiliate marketer who’s concluded that legal...

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