Tag: Advertising and Marketing Basics

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According to the ads, if you “carry on with your normal lifestyle” while wearing the Bio-Slim Patch, “repulsive, excess ugly fatty tissue will disappear at a spectacular rate.” (And by you, we don’t mean you, of course.)  Promotions for Chinese Diet Tea promised similar miracles: “...
The FTC just announced more settlements with companies that falsely promised to help homeowners facing foreclosure. “Not relevant to our business,” you say? Think again.
OK, now that it’s just us, here’s a reminder that most resources in the BCP Business Center are in the public domain. Thus, according to 17 U.S.C. § 105, they’re not subject to copyright restrictions. (Sorry for the citation. Sometimes we just can’t help ourselves.)  So you’re free to...
These days many shoppers wouldn’t think of buying a product without checking if it comes with a written warranty.  And companies in it for the long haul understand the importance of living up to their promises if something goes kablooey.  But that wasn’t always the case.  It wasn’t...
You or your clients are in the grocery business and customers are lined up to take advantage of an advertised special. Great news — as long as the stock on hand meets their demand. But if it doesn’t, the FTC’s Retail Food Store Advertising and Marketing Practices Rule — known to its...
Savvy executives like to stay in the loop on FTC activities that could affect their industry.   They make it a habit to scan the headlines or check for relevant workshops or reports.  But there’s a third category of information a bit less understood: closing letters from BCP staff.In...
A fax comes through at the office looking like it’s a form to re-up your existing phone directory listing.  It includes information about your business, a “Yellow Page ID number,” and a familiar “walking fingers” logo.  The fax, not addressed to any particular person or department in...
Thinking about using a pre-checked box to obligate buyers in an online transaction?  Maybe you’re considering a negative option arrangement without clearly and conspicuously disclosing the details of the deal.  Or perhaps you’re an affiliate marketer who’s concluded that legal...
Perhaps you see cops on the beat when they pass by your office. Maybe you serve on a committee with the Chief of Police or have a relative in the Sheriff’s Department. However you cross paths with local law enforcement, do them — and yourself — a favor by telling them about Consumer...
Is your briefcase feeling lighter? That’s because your dog-eared copy of Volume 16 of the Code of Federal Regulations (where most FTC rules and guides live) is decidedly thinner these days. For the past two decades, the agency has undertaken a systematic review of its rules and guides...
The preliminary voluntary principles proposed in April by the Interagency Working Group on Food Marketed to Children have got people talking about kids, advertising, and nutrition. Congress — in a bipartisan effort led by former Senator Sam Brownback and Senator Tom Harkin — directed...
Today, tech-savvy entrepreneurs use mobile apps to build buzz, save money, and stay in touch on the go.  But how can you make sure all those apps you buy protect your privacy, keep your data secure, and wind up costing you exactly the advertised price?  OnGuardOnline, the federal...
“If a tree falls in a forest and no one’s around to hear it, does it make a sound?”  Law enforcers often ask themselves a similar question:  “If a lawsuit reaches final judgment without concrete protections in place for the future, does it have any impact?”  That explains the FTC’s...
If you work in the telecommunications field, you’ll want to follow the FTC’s pending lawsuit against Millennium Telecard. But even if telecom isn’t your line, the case illustrates a key principle of FTC advertising law: “What the headline giveth, the fine print cannot taketh away...
You run a successful business or maybe you work with some of the top companies in the country. A friend or relative is struggling to climb out of a financial hole. They ask for advice about a can’t-miss “wealth-building program.” Do them a favor and suggest they apply the brakes...

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