Tag: Advertising and Marketing Basics

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Yesterday’s 10th anniversary of the National Do Not Call Registry was a good time to reflect on a decade of progress.  But to paraphrase Thomas Jefferson (or Patrick Henry, Irish statesman John Philpot Curran, or whoever else said it), eternal vigilance is the price of an...
We’ve been saying it for years:  “What the headline giveth, the footnote cannot taketh away.”  The same holds true for the dense block of text, the hidden-away reverse side, the vague hyperlink, or any other place the FTC has warned advertisers may not meet the standard for “clear and...
A company that allegedly misrepresented the minutes provided by its pre-paid calling cards will be barred from making such deceptive claims under a settlement with the Federal Trade Commission.
As part of the Federal Trade Commission’s systematic review of all of the agency’s rules and guides, the FTC staff issued a report on proposed amendments to the Mail or Telephone Order Merchandise Rule, and the Commission is seeking public comment on the report.
The FTC is always working to know more about the types of fraud being committed and who spends money on them.  Periodically, we survey consumers and ask them to share details about their recent marketplace experiences and a bit about themselves.  Our most recent survey found that...
The Federal Trade Commission hosted a one-day public workshop to consider the need for new guidance concerning advertising and privacy disclosures in today's online and mobile environments. The workshop addressed online disclosure challenges, including making clear and conspicuous...
The Federal Trade Commission will host a free two-day Fraud Forum on February 25 and 26, 2009, in Washington, DC. The Forum will examine how the FTC can more effectively protect consumers from fraudulent schemes. The first day of the Forum will be open to the public and will provide...
The Federal Trade Commission will host a forum on using enforceable industry codes of conduct to protect consumers in cross-border commerce.  Such systems, where government entities, businesses, consumer groups and other organizations develop and administer voluntary procedures that...
The Federal Trade Commission will hold a day-long public workshop on June 1, 2009 in Washington, DC, to explore proposed changes to the FTC’s Business Opportunity Rule. The workshop, which is free and open to the public, will examine possible changes to the rule that were outlined in...
The Federal Trade Commission will host a Town Hall meeting on May 6-7, 2008, to explore the evolving mobile commerce (M-commerce) marketplace and its implications for consumer protection policy. This Town Hall, titled “Beyond Voice: Mapping the Mobile Marketplace,” follows up on the...
Drip pricing is a pricing technique in which firms advertise only part of a product’s price and reveal other charges later as the customer goes through the buying process. The additional charges can be mandatory charges, such as hotel resort fees, or fees for optional upgrades and add...
The Federal Trade Commission and the Technology Law and Public Policy Clinic at the University of Washington School of Law will host a conference on the use of digital rights management technologies, a widespread practice that is expected to become increasingly prevalent in the U.S....
Fair Guide.  Is it a list of consumer protection laws?  With summer coming, maybe ratings of the best funnel cakes and Ferris wheels?  Forgive the flight of fancy, but we see it as a great title for a compendium of blog posts about business compliance.  But that’s not what it is — not...
The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.
This is National Consumer Protection Week, and it’s the biggest and best NCPW in 15 years.  Thanks to 64 federal, state and local agencies and nonprofits that are putting the spotlight on the critical consumer protection work they do year-round, consumers have easy access to a...
No, not the cherubic child star on reality TV.  We’re talking about the serious repercussions of American Tax Relief's misleading claims about substantially reducing what consumers owed in taxes — and major mistakes some businesses make when it comes to the financial consequences of...
It’s the time of year when some people are crooning “Baby, it’s cold outside.”  Whether it’s winter or summer, proper insulation can keep things comfortable.  But how are consumers supposed to make heads or tails of competing claims when buying insulation?  That’s where the R-value...
National Collector’s Mint Inc., which sold 9/11-related coins and collectibles, including an “exclusively authorized” commemorative honoring the 10th anniversary of the September 11, 2001 attacks, has agreed to pay $750,000 to settle Federal Trade Commission charges that it deceived consumers,...

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