Tag: Advertising and Marketing Basics

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A participant on a reality dating show who doesn’t tell the truth? So what’s new. A participant on a reality dating show who is a defendant in an FTC action and doesn’t tell the truth in a sworn financial statement? That’s a different story.
The Federal Trade Commission today announced that it is issuing a second Federal Register notice on proposed compulsory process orders to marketers of electronic cigarettes to provide information about their sales and marketing expenditures, and is seeking clearance from the Office of Management...
Here are some truths about Grants. Ulysses was the 18th president. Cary was a suave star of the silver screen. Former NBA great Horace wore the coolest goggles in the game.
With only two weeks until Halloween, people are starting to think about their costumes. A pirate, a witch, a Jedi knight – or an enforcement official from the U.S. Department of Transportation? According to an FTC lawsuit, that’s the disguise a Florida-based operation used to take in...
It’s a digital spin on an old-school business: an online service that offers to pay “top dollar” for consumers’ used smartphones, laptops, or tablets. The technology may be trending, but according to the FTC and the State of Georgia, Nevada-based Laptop & Desktop Repair engaged...
It’s a term you see on labels and in advertising, but what does it mean to consumers? The word is “organic,” and consumer interpretations of organic claims for non-agricultural products is the topic on the agenda at an October 20, 2016, roundtable sponsored by the FTC and the U.S....
Not many kids play with yo-yos these days, but an FTC complaint against nine related Los Angeles-area car dealers charges that the companies engaged in (among other things) illegal yo-yo financing practices – and for affected consumers, it was no game. Even if you don’t have clients...
There’s no such thing as a free lunch. That’s what consumers who signed up for NutraClick’s “free” samples learned. But what can your business take away from the FTC’s settlement with NutraClick?  If your company is considering offering a negative option program, and wants it to be a...

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