Tag: Advertising and Marketing Basics

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With only two weeks until Halloween, people are starting to think about their costumes. A pirate, a witch, a Jedi knight – or an enforcement official from the U.S. Department of Transportation? According to an FTC lawsuit, that’s the disguise a Florida-based operation used to take in...
It’s a digital spin on an old-school business: an online service that offers to pay “top dollar” for consumers’ used smartphones, laptops, or tablets. The technology may be trending, but according to the FTC and the State of Georgia, Nevada-based Laptop & Desktop Repair engaged...
It’s a term you see on labels and in advertising, but what does it mean to consumers? The word is “organic,” and consumer interpretations of organic claims for non-agricultural products is the topic on the agenda at an October 20, 2016, roundtable sponsored by the FTC and the U.S....
Not many kids play with yo-yos these days, but an FTC complaint against nine related Los Angeles-area car dealers charges that the companies engaged in (among other things) illegal yo-yo financing practices – and for affected consumers, it was no game. Even if you don’t have clients...
There’s no such thing as a free lunch. That’s what consumers who signed up for NutraClick’s “free” samples learned. But what can your business take away from the FTC’s settlement with NutraClick?  If your company is considering offering a negative option program, and wants it to be a...
There’s an upcoming gotta-be-there trade show for your industry. Your company gets a form in the mail from a P.O. box in the Chicago area asking to confirm your address for a trade show listing. You or a staffer signs without giving it a second thought – until you get the surprise of...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) está enviando por correo 6,192 cheques de reembolso por una suma total que supera los $1.3 millones de dólares a la gente que fue defraudada por Oro Marketing, Inc., un esquema de telemercadeo dirigido contra consumidores...
The Federal Trade Commission is mailing 6,192 refund checks totaling more than $1.3 million to people defrauded by Oro Marketing, Inc., a telemarketing scheme that targeted Spanish-speakers with false promises that they could make money by reselling high-end goods such as Gucci and Ralph Lauren....
In the Matter of Federal Trade Commission, Plaintiff, v. Herbalife International of America, Inc, the following applications were submitted in response to the FTC’s August 9, 2016 Request for Applications to Serve as Independent Compliance Auditor for Herbalife.  Cost estimate and billing...
The Federal Trade Commission has charged the publisher of hundreds of purported online academic journals with deceiving academics and researchers about the nature of its publications and hiding publication fees ranging from hundreds to thousands of dollars.
Well, that didn’t take long. The details of the historic $10 billion Volkswagen “clean diesel” settlement are still being finalized – and as we mentioned a few weeks ago, we’re already hearing reports of dealers targeting VW owners and lessees with promotions that include half-truths...
If a disclosure is intended to inform consumers – and isn’t that pretty much the job description of a disclosure? – it should accomplish that task effectively. A “disclosure” that fails that fundamental test is no disclosure at all. That’s FTC 101. So what can be done to improve the...

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