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Today’s the day the FTC will convene Protecting Kids from Stealth Advertising in Digital Media and you can watch the webcast live. Chair Khan will lead off the virtual proceedings at 9:00 AM Eastern Time. After an introductory “show and tell” session, panelists will delve into children’s cognitive abilities at different developmental stages to recognize and understand advertising content; the impact the current advertising landscape has on kids; and potential regulatory, self-regulatory, educational, and technological tools to protect children from blurred content in digital marketing. Serena Viswanathan, Associate Director of the FTC’s Division of Advertising Practices, will end the day with closing remarks. Consult the agenda for exact times.

A few minutes before Chair Khan’s 9:00 AM comments, the webcast link will go live on the event page. Time permitting, we’ll take some audience questions sent to our mailbox. The event hashtag is #KidsAdsFTC.

Based on today’s discussion, we’re also asking for your input on how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment. You can file a public comment online by November 18, 2022.

FTC Protecting Kids from Stealth Advertising

It is your choice whether to submit a comment. If you do, you must create a user name, or we will not post your comment. The Federal Trade Commission Act authorizes this information collection for purposes of managing online comments. Comments and user names are part of the Federal Trade Commission’s (FTC) public records system, and user names also are part of the FTC’s computer user records system. We may routinely use these records as described in the FTC’s Privacy Act system notices. For more information on how the FTC handles information that we collect, please read our privacy policy.

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