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What marketing techniques do kids, including teens, encounter in the various digital spaces they frequent? And what do we know about their cognitive abilities at different ages and developmental stages to recognize and understand advertising content? Those are just some of the topics on the table at the FTC’s October 19, 2022, virtual event, Protecting Kids from Stealth Advertising in Digital Media. As the just-released agenda demonstrates, you’ll want to save the date and watch the proceedings live.

FTC Chair Khan will convene the event at 9:00 ET. After that, panelists from a self-regulatory organization, academia, the medical profession, advocacy groups, and industry will take on the issues.

An introductory session will offer a visual show-and-tell of the kinds of advertising methods that kids encounter in digital media, including kid influencer videos and in-game ads.

Panel 1 – Children’s Cognitive Abilities: What do they know and when? – will feature a discussion among academic experts about how kids process advertising content at various stages in their development.

Panel 2 – The Current Advertising Landscape and its Impact on Kids – will consider the impacts of the current advertising landscape, including any harms stemming from kids’ inability to distinguish advertising from other content.

Panel 3 – Looking Forward and Considering Solutions – will take a closer look at the current legal landscape and the potential regulatory, self-regulatory, educational, and technological tools to protect children from blurred content in digital marketing.

Serena Viswanathan, Associate Director of the FTC’s Division of Advertising Practices, will put the day in perspective with closing remarks scheduled for 3:45 ET.

Watch the webcast live from a link we’ll post on the event page moments before the 9:00 ET start time on October 19th.

FTC Protecting Kids from Stealth Advertising







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