Mark Hertzendorf

Economist
Division:
Antitrust II
Phone:
(202) 326-2768
Email Address:
mhertzendorf@ftc.gov

Selected Publications

  • "Authorized Generic Drugs: Short-Term Effects and Long-Term Impact," 2011.
  • "Price Competition and Adverstising Signals: signaling by competing senders," with Per Baltzer Overgaard, Journal of Economics & Management Strategy, 2001.
  • "A Game Theory Model of Celebrity Endorsements," FTC Working Paper, 1996.
  • "Recursive Utility and the Rate of Impatience," Economic Theory, 1995.
  • "I'm not a high-quality firm - But I playone on TV," Rand Journal of Economics, 1993.

Education

University of Rochester
PhD Economics
1991
SUNY-Oswego
BS Mathematics/Economics
1986

Fields of Interest

  • Industrial Organization
  • Antitrust
  • Advertising
  • Signaling Games
  • Capital Theory

Professional Experience

Economist
Federal Trade Commission
1992-present