Tag: Bureau of Consumer Protection

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Filtering by content type: Report

A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials, primarily from senior citizens, touting the product's efficacy for treating various diseases...
An overview of the FTC’s enforcement, policy initiatives, and consumer outreach and business guidance in the areas of privacy and data security, from January 2013-March 2014.
A summary of the results of a small-scale study to validate the final set of changes to the prototype privacy notice.
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...
COPPA compliance survey reviewing information collection practices at 144 children's Web sites.
To learn more about the mobile payments industry and its effects on consumers, the FTC convened a workshop on April 26, 2012. For purposes of the workshop and this report, staff took a very broad view of mobile payments and included technologies and products in which a payment is...
An FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers thought about ads for...

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