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“Today’s decision by the D.C. Circuit is a victory for consumers. It is in keeping with established law that advertisers who market products for serious health conditions must have rigorous science to back up those claims...”
The settlement with TriVita, Inc. is part of the FTC’s ongoing efforts to stop over-hyped health claims.
The Federal Trade Commission upheld an Administrative Law Judge’s decision that the marketers of POM Wonderful 100% Pomegranate Juice and POMx supplements deceptively advertised their products and did not have adequate support for claims that the products could treat, prevent, or reduce the risk...