Tag: Consumer Protection

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A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials, primarily from senior citizens, touting the product's efficacy for treating various diseases...
An overview of the FTC’s enforcement, policy initiatives, and consumer outreach and business guidance in the areas of privacy and data security, from January 2013-March 2014.
A summary of the results of a small-scale study to validate the final set of changes to the prototype privacy notice.
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...