Tag: Advertising and Marketing Basics

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Join the Federal Trade Commission, the offices of the Attorney General from Mississippi, North Carolina, Tennessee, Florida and Georgia, legal services attorneys and other consumer advocates, and state and federal consumer protection officials at this free event to discuss issues...
The FTC announced a proposal to revise its Pay-Per-Call Rule (formerly referred to as the 900-Number Rule, 16 CFR Part 308) on October 30, 1998 to revise its Pay-Per-Call Rule. The proposal included, among other things, new provisions that would combat telephone bill cramming --...
The FTC and the National Advertising Division (NAD) of the Council of Better Business Bureaus held a public workshop to explore how marketers comply with "clear and conspicuous" disclosure requirements in truth-in-advertising laws.
The FTC and regional experts gathered for a "back to basics" workshop about complying with truth-in-advertising laws. Sponsored by the FTC, the Electronic Retailing Association, the Promotional Marketing Association and the Better Business Bureau of Chicago and Northern Illinois, the...
The FTC, the United States Postal Inspection Service, the U.S. Attorney's Office, Southern District of New York, and the Manhattan Hispanic Chamber of Commerce hosted a forum that gathered law enforcement and community leaders, provided an opportunity to learn about the nature and...
The Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) convened a joint public forum to address the advertising and marketing of long-distance services, including dial-around services -- often called "10-10" numbers. The forum provided an opportunity for...
The FTC hosted a workshop to analyze the marketing of goods and services through offers with negative option features. The workshop, which brought together consumer representatives, academics, and industry leaders, addressed the pros and cons of such offers, discuss online marketing...
The FTC hosted a public workshop that gathered consumer advocates, government officials, business people, and other parties involved in the rebate process. The workshop provided an opportunity to discuss consumers' perspectives on rebates and challenges businesses face when they...
The FTC and the U.S. Department of Justice's Office for Victims of Crime hosted a workshop on strategies for effective and high-impact education and enforcement to protect Hispanic consumers from fraud. The Consumer Outreach Forum provided the opportunity to learn about the U.S....
The FTC hosted a public workshop to examine issues relating to the marketing of violent entertainment to children. The workshop provided a forum for discussing the state of self-regulation in the entertainment industry and, in particular, children's access to products that have been...
On November 8, 1995, a number of consumer groups filed a petition asking the Commission to look into whether vehicles bought back under state lemon laws are being resold without disclosing to subsequent purchasers that the vehicles had been bought back. The state laws vary as to...
The FTC held public hearings to bring together experts from the business, government, and technology sectors, consumer advocates, academicians, and law enforcement officials to explore the ways in which convergence and the globalization of commerce impact consumer protection. The...
The workshop is the latest in a series of efforts to assess the impact of new and significant technologies on consumers and businesses. P2P file-sharing technology enables individuals to share files, including music, video, or software. Because the files do not reside in a central...
The FTC and the Georgetown Journal of Legal Ethics co-hosted a workshop bringing together judges, academics, class action practitioners, in-house corporate and government attorneys, economists, advocacy groups, and claims facilitators to explore whether certain aspects of the class...
The FTC held a public workshop on how to build public/private partnerships to combat cross-border fraud against consumers. The workshop explored how the private and public sectors can work together to identify, stop, and bring effective enforcement actions against cross-border fraud...
The Federal Trade Commission staff will host a forum on March 12, 2009 to gather input for its advertising literacy initiative, which will educate and empower tweens to be better informed consumers of information. At the forum, experts on advertising and marketing to kids will...
The Federal Trade Commission hosted a one-day public workshop to consider the need for new guidance concerning advertising and privacy disclosures in today's online and mobile environments. The workshop addressed online disclosure challenges, including making clear and conspicuous...
Drip pricing is a pricing technique in which firms advertise only part of a product’s price and reveal other charges later as the customer goes through the buying process. The additional charges can be mandatory charges, such as hotel resort fees, or fees for optional upgrades and...
The Federal Trade Commission will hold a day-long public workshop on June 1, 2009 in Washington, DC, to explore proposed changes to the FTC’s Business Opportunity Rule. The workshop, which is free and open to the public, will examine possible changes to the rule that were outlined in...
The Federal Trade Commission and the Technology Law and Public Policy Clinic at the University of Washington School of Law will host a conference on the use of digital rights management technologies, a widespread practice that is expected to become increasingly prevalent in the U.S....

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