Tag: Environmental Marketing

Displaying 21 - 27 of 27 results.

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A federal court ordered a home insulation marketer to pay a $350,000 civil penalty for making deceptive and unsubstantiated claims about his products’ insulation capabilities.  On the Federal Trade Commission’s behalf, the U.S. Department of Justice won the order on the merits of the case without...
The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
The Federal Trade Commission warned 14 window manufacturers and one window glass manufacturer that they may be making unsupported energy savings claims for replacement windows. The warning letters are part of an FTC effort to ensure that environmental marketing is truthful and based on solid...
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers...
The Federal Trade Commission today proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the Guides and make them easier for companies to understand and use.
The Federal Trade Commission will hold a public workshop on December 7 and 8 to discuss "green" advertising and labeling, and how well its guides on environmental claims have been working. Environmental claims on supermarket products have increased by more than 14 percent since the guides were...

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