Tag: Environmental Marketing

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The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
The Federal Trade Commission today proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the Guides and make them easier for companies to understand and use.
The Federal Trade Commission will hold a public workshop on December 7 and 8 to discuss "green" advertising and labeling, and how well its guides on environmental claims have been working. Environmental claims on supermarket products have increased by more than 14 percent since the guides were...

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