Tag: Advertising and Marketing

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The Federal Trade Commission charged a telemarketing operation with bilking millions of dollars from thousands of consumers by tricking them into buying what they believed was comprehensive health insurance, when in fact they had paid for something decidedly less.  At the FTC’s request, a federal...
The Federal Trade Commission has launched a major international crackdown on tech support scams in which telemarketers masquerade as major computer companies, con consumers into believing that their computers are riddled with viruses, spyware and other malware, and then charge hundreds of dollars...
The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
The Federal Trade Commission warned 14 window manufacturers and one window glass manufacturer that they may be making unsupported energy savings claims for replacement windows. The warning letters are part of an FTC effort to ensure that environmental marketing is truthful and based on solid...
As part of its ongoing efforts to stop over-hyped advertising claims, the Federal Trade Commission has filed false advertising charges against the marketers of Your Baby Can Read! – a program that was widely touted in infomercials and on the Internet.  The program uses videos, flash cards, and pop...
As part of its ongoing efforts to stop over-hyped health claims, the Federal Trade Commission has filed deceptive advertising charges against the marketers of the Ab Circle Pro – an abdominal exercise device – who promised consumers that exercising on the device for just three minutes a day would...
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers...
The Federal Trade Commission announced that Skechers USA, Inc. has agreed to pay $40 million to settle charges that the company deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles.
The Federal Trade Commission will host a one-day public workshop on Wednesday, May 30, 2012 to consider the need for new guidance for online advertisers about making disclosures.  New guidance is likely to address technological advancements and marketing developments that have emerged since the...
The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits...
The Federal Trade Commission will host a day-long public workshop to consider the need for new guidance for online advertisers about making disclosures required under FTC law. The guidance will address technological advancements and marketing developments that have emerged since the FTC first...
The Federal Trade Commission today released its list of top consumer complaints received by the agency in 2011. For the 12th year in a row, identity theft complaints topped the list. Of more than 1.8 million complaints filed in 2011, 279,156 or 15 percent, were identity theft complaints. Nearly 25...
The Federal Trade Commission announced that an operation that marketed acai berry supplements, "colon cleansers," and other products using allegedly fraudulent free trial offers and phony endorsements from Oprah Winfrey and Rachael Ray will pay $1.5 million as part of a settlement. The money will...
The Federal Trade Commission today sent a letter to the Internet Corporation for Assigned Names and Numbers (ICANN), the organization that oversees Internet domain names, expressing concern that the organization's plan to dramatically expand the domain name system could leave consumers more...
As part of its ongoing crackdown on deceptive health claims, the Federal Trade Commission has filed a complaint jointly with the State of Connecticut, seeking to permanently stop a Connecticut-based operation that allegedly used fake news websites to promote their products, made deceptive weight-...
The Federal Trade Commission is seeking public comments on a proposal to require information from alcoholic beverage manufacturers for a follow-up study of the self-regulatory efforts of the alcoholic beverage industry.  The information collected will be used in the FTC’s fourth major report on...
As part of its ongoing efforts to crack down on illegal pre-recorded robocalls, the Federal Trade Commission is taking action against an operation that allegedly helped clients make illegal robocalls, call phone numbers on the National Do Not Call Registry, and mask Caller ID information, in...
An operator who allegedly sent millions of illegal spam text messages to consumers is banned from sending any unsolicited text messages, under a settlement agreement with the Federal Trade Commission entered by a federal court.
In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd.
As part of the Federal Trade Commission’s systematic review of all agency rules and guides, the FTC seeks public comment on a Rule that governs retail food advertising.  The Rule prohibits food retailers from advertising products at a stated price unless the products are in stock and available...

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