The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement

• 16 C.F.R. Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising: Request for Public Comments
  • Text of the Federal Register Notice
• Text of the Report
• Visuals
  • Blue Booklet
  • Green Booklet
  • Orange Booklet
  • Purple Booklet
  • White Booklet
  • Yellow Booklet
  • Questionaire A
  • Screener
  • Supplemental Study Data
• News Release

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Last Updated: Wednesday, April 25, 2007