|Sent: Monday, March 06, 2000 5:25 PM
I have a very simple five-step solution for protecting the privacy of Internet
consumers, while preserving the ability of Internet based companies and marketers to
conduct their business without hindering legislation.
- 1. Any company engaged in active data collection must post a visible and accurate
- 2. Any active data collection must include a visible "Opt-Out" capability for
- 3. Any active data collection for THIRD-PARTY use must be preceded by an informative
- 4. Any company engaged in linking personal data must receive approval by an informative
- 5. It should never be legal under any circumstance to read or transmit data from a
- I would define "active data collection" as collecting any personal information
beyond the server log files.
or Out from the privacy page.
- I would define "linking personal data" as any cross-reference to other public
or private third-party data.
- I would define "informative opt-in" as listing any and all uses of the
consumer's personal data.
- I would define "data from a consumer's PC" as anything except a cookie
generated by the requester.
Please feel free to contact me with any questions or comments.
Information Systems Manager
Gradco (USA) Inc.