From: "Patrick O'Heffernan" <patrick.oheffernan@vpea.gatech.edu>

To: HQ.DCMAIL4(KIDSRULE)

Date: Mon, Apr 26, 1999 10:06 AM

Subject: verification

I support the efforts of the Commission to obtain and verify parental permission for young children to provide information online to marketers. As a marketer myself, I understand the vlaue of these data and the uses to which th ey can be put. As a parent, I try to dilute incoming consumer information as much as possible to assure my child develops values that are greater than just "what I want to buy". Unless and until these safeguards are in place, I will restrict my child from using commerical sites that collect data. I must provide permissiosn and email will not suffice.

Dr. Patrick O'Heffernan, PhD
Patrick O'Heffernan, Ph.D.
Director, Foundation Relations,Georgia Tech
Adjunct Professor, Sam Nunn School of International Affairs
Wardlaw Center 0220 Atlanta 30332
404-894-6894 fax 404-894-0559