16 CFR Part 312, Children’s Online Privacy Protection Rule, Supplemental Notice of Proposed Rulemaking, Project No. P104503 #561789-00002 

Submission Number:
561789-00002 
Commenter:
Warren Buckleitner
Organization:
Children's Technology Review
State:
New Jersey
Initiative Name:
16 CFR Part 312, Children’s Online Privacy Protection Rule, Supplemental Notice of Proposed Rulemaking, Project No. P104503

Thought I'd contribute this "code of ethics" to help frame the spirit of COPPA. Title: A Code of Ethics for the Publishers of Interactive Media for Children Author: Warren Buckleitner I will not sell development, e.g., “smarter, brainy kids,” without specific references to valid studies. I won’t hold a child’s past work or experience hostage, as an incentive to renew a subscription or purchase an additional product. I’ll understand the difference between informing and selling, especially when embedding brand names and/or including in-app sales techniques. I won’t exploit a tired, flustered parent for my own profit. I will identify (with name and affiliation) the authors, writers and developers who created my product. I will disclose costs in clear language at the start of the consumer/publisher relationship. I’ll read and abide by the Consumer Reports WebWatch guidelines. My product or service will treat every child the way I’d treat my own child or grandchild. If I sponsor a contest that will involve the public school system (e.g., students, teachers, classroom time that is funded by public money) I will not use products with indirect costs (a) require an additional subscription or (b) tease or tempt children with add-on content that costs money after the school year ends. I will also make sure that every child has equal access the same set of tools and content. I will not confuse marketing with educating. Citation: Buckleitner, W. (2011), A Code of Ethics for the Publishers of Interactive Media for Children, online at http://bit.ly/eo9cui