FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114 #547292-00058

Submission Number:
547292-00058
Commenter:
W.D. Boykin
Organization:
Boykin Pearce Associates
State:
CO
Initiative Name:
FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114

3/25/10 Mr. Kenneth Libby Bureau of Competition FTC Office of the Secretary Dear Mr. Libby, This letter is regarding A-M Holdings entering into an agreement with Whole Foods Markets, Inc. (WFMI) to purchase the WFMI store located at 1651 Broadway in Boulder, CO. I fully support their efforts to reopen and operate the store under the Alfalfa's Market name. Whole foods has a virtual monopoly in the natural foods category and Alfalfa's will compete head-on with WFMI in a town that genuinely needs more competition in the natural and organic arena. Alfalfa's Market opened its flagship store in the very location in question, and it was near and dear to many in the community. Alfalfa's played an integral role in the early establishment of Boulder's food industry. I wholeheartedly support the opening of Alfalfa's Markets and request that you approve A-M Holdings moving forward with it. Thank you. Sincerely, W.D. Boykin President Boykin Pearce Associates 1875 E. 27th Ave. Denver, Colorado 80205 303-294-0703 design@boykinpearce.com www.boykinpearce.com