FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114 #547292-00043

Submission Number:
547292-00043
Commenter:
Glennise Humphrey
Organization:
Boulder Ice Cream
State:
CO
Initiative Name:
FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114

March 22, 2010 Re: The Sale of the Alfalfa's Market name to A-M Holdings To Whom It May Concern: I would like to support the sale of Whole Foods Market/The Alfalfa's Market name on Broadway and Arapahoe in Boulder Colorado to A-M Holdings, LLC. Alfalfa's Market was and frankly still is an icon in Boulder, if not the state. In the early 1980's, the buzz about Alfalfa's in Boulder spread fast and furious in and outside of Boulder. It had the same iconic image as the Pearl Street Mall in Boulder. In fact, I would not be surprised if it was listed in tour guides... just as McGuckin's and the Peppercorn are today in Boulder. It had, and still has, a place in the history of this town. Additionally, the original owners also have a place in history for their genuine and continued support of growing the natural and organic food industry. Today, even though the store is now called Whole Foods Market, many people including myself still refer to the store as Alfalfa's regardless that is on it's third name. Upon the sale of Wild Oats to Whole Foods Market, many were thrilled when they heard Whole Foods Market would rename that location to Alfalfa's Market and then were disappointed when that fell through. For the store to re-open, by the original key founders along with other Boulder natural and organic industry veterans, the immediate energy and initial reputation would be momentous for successful and friendly competition. Alfalfa's Market would be brought back to life with public support, and would be restored as a local icon in a city that is well known for its entrepreneurship and eclectic mix of demographics and locally-owned businesses. Respectfully, Glennise Humphrey