FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114 #547292-00036

Submission Number:
547292-00036
Commenter:
Keith Fairmont
Organization:
KF Insights
State:
CO
Initiative Name:
FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114

I am writing to ask you to consider allowing Alfalfa's Market to continue using it's name. I have lived in Boulder for over 40 years and the thought of having the Alfalfa's store name used is like bringing back a piece of history to this community. There is a story contained in the Alfalfa's name, especially since the bidding war years ago to purchase it between Wild Oats and Whole Foods. To think that it will once again operate on it's own creates a wonderful suspense story as to what it could become in years to come. Perhaps it will make history once again. Alfalfa's Market will also help create more jobs in this town and will also help to keep it's competitors in line.It's amazing that in this small town we have three Whole Food Stores. With Alfalfa'Market there will also be a revitalization in the neighborhood where Alfalfa's is located. Being close to the university and downtown center Alfalfa's Market has the opportunity to create new creative markets that will help with the growth, expansion and redevelopment of this area. If I can be of any further help to you in making this decision please feel free to contact me at Thanks for listening, Keith Fairmnt