FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114 #547292-00018

Submission Number:
547292-00018
Commenter:
Cindi Yaklich
State:
CO
Initiative Name:
FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114

Re: Public Comment on Trustee's Proposal to Divest Two Stores under Whole Foods market Inc. Divestiture Order To the FTC: As a resident in Boulder I have experienced consumer frustration over Wild Oats' disappearance when acquired by Whole Foods. Whole Foods has taken over Boulder and has little if any competition. I have been reading about A-M Holdings and their interest in buying a former Wild Oats store at 1651 Broadway in Boulder and its intention to bring back Alfalfa's Market through the acquisition of Alfalfa's intellectual property. Alfalfa's 1651 Broadway store was the first store in the Wild Oats chain and the birthplace of Alfalfa's Market. Returning Alfalfa's to its Boulder roots will truly bring competition back to the town were Whole Foods purchased 4 stores. As you are aware, Whole Foods shuttered Wild Oats Flag Ship store which was within 30 days of opening. Of the remaining 3 stores, 2 were listed for sale. The only offer received is for the Boulder Broadway store. I think it is critically important that the name Alfalfa's be part of the purchase. This will allow the store to most effectively compete with Whole Foods in Boulder, one of the epicenters of natural foods. There is no doubt A-M holdings and its founding partners will bring some desperately needed competition to Whole Foods and satisfy our community's hunger for a second natural grocery option. A-M holdings will certainly be formidable competitors giving Whole Foods a run for their money and this is the best way to increase competition and satisfy the original ruling for divestiture. Regards, Cindi Yaklich