16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures #545091-00040

Submission Number:
545091-00040
Commenter:
Dr stephen sklarow
Organization:
none
State:
AZ
Initiative Name:
16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures

PLEASE FIX THE BROKEN CREDIT REPORTING SYSTEM The FTC should remove all advertising and marketing by the credit bureaus before, during and even after the process of getting a free credit report. It's a pain to have to worry about identity theft or mistakes when checking your credit report. People should be able to get their reports and exit the Web site without having to go through a gantlet of sales pitches. Why give the bureaus a commercial crack at all? Another proposed rule would require that companies prominently inform consumers they haven't landed on the official free-report site. For example, the FTC says that if a Web site advertises a free credit report, the other site must send the consumer to a separate landing page with the required disclosure: "This is not the free credit report provided for by federal law." One amendment would require audio disclosures about the official free reports to be delivered in a slow and deliberate manner. The agency is also proposing that the credit bureaus remove the hyperlinks to their specific Web sites from AnnualCreditReport.com. The agency wants to prevent the credit bureaus from offering any product or service until after consumers get their free reports. The law currently permits the credit reporting agencies to advertise their proprietary products and services through the centralized source, in this case