From Town Criers to Bloggers: How Will Journalism Survive the Internet Age? #544505-03368

Submission Number:
544505-03368
Commenter:
Bill Forhan
Organization:
NCW Media, Inc
State:
Washington
Initiative Name:
From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?
The proposals you have included in your discussion draft will not help newspapers. In fact, they will do more harm. Example, requiring advertisers to spread the cost of their ad program over 5 years will most likely result in less advertising not more! And, it will only work during the ramp up years. Once the 5 years has past it will be a rolling expense that most likely will not generate any new tax revenue to the government. You're underlying assumptions are basically flawed here. Advertisers do not pay newspapers to "develop" an audience. If you don't have an audience they want they will find one. The problem is that the large papers have become increasingly irrelevant to their readers and yet they continued to try to charge advertisers more every year for their declining audience. Couple that with bad financial decisions to try to buy their way out of their shrinking audience share by buying up other newspapers at unsustainable prices and you now have the death spiral reaching its inevitable conclusion. Newspaper's business model is not the problem here. Bad corporate management is the problem here. There are thousands of small local newspapers that are maintaining a vital connection with their local communities. Many of these papers will actually benefit from the Internet by utilizing it to expand their frequency and immediacy to their audience. We don't need hybrid corporate structures, local news associations, new tax policies, etc. What we need is for the government to let the weak giants fail so the locals can pick up the advertising business that they are failing to serve. The NPA failed because it was just another misguided attempt to preserve a dying business model. Don't burden us with another attempt at trying to sustain a business model that does not work. Bill 30 year executive of media wars