In this day and age, consumers want one thing above all else for the technology products that they buy and how they buy them: control. Consumers want the products that they buy to function as advertised and be able to use them how the people around them use the product as well. Consumers dont want to feel like they did not receive a quality product or a product that is lacking features or contains sub-standard features. Consumers want to be able to customize their product to their liking and use it for their specific purposes. Consumers want to be able to buy online, in person, over the phone, or whatever works best for them. DRM flys in the face of all this. Not only does it take away the control and standards that consumers demand, but it illicits a negative response by the software pirating/hacking scene. Companies need to focus on bringing higher quality products to market instead of wasting there time trying to remove control from the consumers. Because consumers will find a way, whether by obtaining pirated software or products illegally or by going with a different product.
FTC Town Hall to Address Digital Rights Management Technologies - Event Takes Place Wednesday, March 25, 2009, in Seattle #539814-00531
FTC Town Hall to Address Digital Rights Management Technologies - Event Takes Place Wednesday, March 25, 2009, in Seattle