FTC Town Hall to Address Digital Rights Management Technologies - Event Takes Place Wednesday, March 25, 2009, in Seattle #539814-00314

Submission Number:
539814-00314
Commenter:
John Christie
State:
Outside the United States
Initiative Name:
FTC Town Hall to Address Digital Rights Management Technologies - Event Takes Place Wednesday, March 25, 2009, in Seattle

I'm well aware that there are many other companies that employ DRM software, however my question is directed at EA because they are currently on the forefront in regards to this issue. Many reports have indicated that due to the excessive DRM in Spore, the game has become the most pirated game of all time. This, for me, is one of the biggest examples of how current methods of DRM implementation do not work, and only end up hurting genuine customers due to the fact that the pirates are able to get the game DRM-free without paying a penny. So my question is, in the face of recent events why a company such as EA, a company who have a lot of experience in respect to programming and marketing, needs such strict DRM software included within a game to prevent piracy? Seeing as, with Spore, the DRM only turned people to illegal downloading, isn't there a less aggressive way to protect your product/copyright, and, of course, your profit, without honest consumers recieving the negative effect?