The problem with DRMs is that they do not halt piracy in any way. A skilled cracker, or simply a user who knows a little bit about PCs knows how to work around any kind of DRMs used. What this "tool" used by software houses do is simply making the life of honest gamers difficult, while pirates continue to play unhampered with the latest games. Piracy is, of course, to be get ridden of, but the DRMs are simply not the right way to do this. A possible alternative would be to make it so that additional content like more missions, patches and so on are only given to paying, registered customers. Coupled with lower pricess (100$/70€ are WAY TOO MUCH!) and better cases (i long for the old paper boxes with manuals worthy of being called such) and additional content this would be enough to combat piracy without harming the honest consumer. You must also understand that no protection is unbeatable, piracy can't be defeated with brute force, you must use brain. Brain, not brawns.
FTC Town Hall to Address Digital Rights Management Technologies - Event Takes Place Wednesday, March 25, 2009, in Seattle #539814-00296
Outside the United States
FTC Town Hall to Address Digital Rights Management Technologies - Event Takes Place Wednesday, March 25, 2009, in Seattle