Guides Concerning the Use of Endorsements and Testimonials in Advertising #539124-00013

Submission Number:
539124-00013
Commenter:
Michael Signorelli
Organization:
AAAA, AAF, CRN, DMA, DSA, ERA, IAB, PMA, and U.S. Chamber of Commerce
State:
DC
Initiative Name:
Guides Concerning the Use of Endorsements and Testimonials in Advertising

Comments of American Association of Advertising Agencies, American Advertising Federation, Council for Responsible Nutrition, Direct Marketing Association, Direct Selling Association, Electronic Retailing Association, Interactive Advertising Bureau, Promotion Marketing Association, and U.S. Chamber of Commerce