Guides for the Jewelry, Precious Metals, and Pewter Industries #534660-00021

Submission Number:
534660-00021
Commenter:
Richard Kneip
Organization:
Noe's Jewelry
State:
MO
Initiative Name:
Guides for the Jewelry, Precious Metals, and Pewter Industries

We sell both gold and platinum jewelry and we completely disclose all items requiring disclosure to the customer. Should the proposed changes take affect the public (across the country) will be deceived in their overall purchase of platinum. Currently, platinum sells for approximately twice the cost of gold. Customers generally know this and understand the value. If the platinum content drops to 58.5% with 41.5% copper/cobalt the customers will not be aware the value of their purchase isn't the same. The customer will assume they are just getting a very good deal rather than understanding the quality of the jewelry just dropped dramatically. Please consider the above in making your final decision. Sincerely, Dick Kneip