While there is considerable question whether voluntary guidelines have any effect at all, there is also good evidence that government intervention can make a positive difference: for instance, marketing to children is strictly regulated in Denmark, where the rate of obesity is three times less than it is in the US. The so-called "Sensible Food Coalition" claims "Over a four year period (2011-2015), the cumulative lost sales (IF they complied with the voluntary guidelines) would be $152 billion, and the cumulative decline in jobs would be 378,000." Unhealthy eating and inactivity contribute to 310,000 to 580,000 deaths each year - four to six times the number of people the SFPC suggests might lose their jobs, and the annual cost of medical treatment for obesity is suggested to be $147 billion annually. Marketing affects all of us, but children are more vulnerable to mixed messages than adults. Please consider intervening more directly.
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513 #15581
Quips Travails and Braised Oxtails
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513